Marketing Public Health Strategies to Promote Social Change

Name: Marketing Public Health Strategies to Promote Social Change
Availability: InStock
ISBN: 9781449683856

ISBN-10: 1449683851

ISBN-13: 9781449683856

Edition: 3rd 2013 (Revised)

Authors: Elissa A. Resnick, Michael Siegel

List price: $155.95

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Description:

Given the current changes in the social, political, and economic environments in which health care is delivered, public health practitioners at all levels of government and in the private sector must run effective campaigns to change individual behavior, improve social and economic conditions, advance social policies, and compete successfully for public attention and resources. Marketing Public Health: Strategies to Promote Social Change, Second Edition is designed to help students and practitioners of public health understand basic marketing principles and strategically apply these principles in planning, implementing, and evaluating public health initiatives. Key Features: Only book on…

Book details

List price: $155.95
Edition: 3rd
Copyright year: 2013
Publisher: Jones & Bartlett Learning, LLC
Publication date: 7/23/2012
Binding: Hardcover
Pages: 382
Size: 7.00" wide x 9.00" long x 0.90" tall
Weight: 1.386
Language: English

Michael Siegel is a Senior Engineer at IBM. He is actively involved in the technical development of the Token Ring Standard as well as Token Ring Products.



Foreword


Acknowledgments


Introduction



A Call to Action



Emerging Threats to the Public's Health: Need for Social Change



Emerging Threats to the Survival of Public Health



Challenges



Challenges for Marketing Social Change



Challenges for Marketing Public Health



Introduction to Marketing Principles



Planning the Approach



Planning Process



Formative Research



Framing and Refraining



Developing and Implementing the Approach



Communication Strategies and Tactics



Promotional Materials and Activities



Assessing Progress and Measuring Impact



Process Evaluation



Outcome Evaluation



Marketing Public Health: Case Studies



Building a Movement with Social Media by Elana Premack Sandler



Urunana-Radio Health Communication: A Case Study from Rwanda by Narcisse Kalisa, Prudence Uwabakurikiza, Samuel Kyagambiddwa, Jeannette Wijnants, and Stephen Collens



Suggested Readings



Glossary of Terms


Epilogue: What Does the Future Hold?


Index