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Myths of Innovation

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ISBN-10: 1449389627

ISBN-13: 9781449389628

Edition: 2010

Authors: Scott Berkun

List price: $32.99
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Description:

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the…    
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Book details

List price: $32.99
Copyright year: 2010
Publisher: O'Reilly Media, Incorporated
Publication date: 9/2/2010
Binding: Paperback
Pages: 256
Size: 7.32" wide x 8.50" long x 0.61" tall
Weight: 0.638
Language: English

Scott Berkun is the bestselling author of The Myths of Innovation,and Making Things Happen. His work as a writer and public speaker haveappeared in The Washington Post, The New York Times, Wired Magazine, Fast Company, Forbes Magazine, The Wall Street Journal and other media. He has taught creative thinking at the University of Washington and has been a regular commentator on CNBC, MSNBC and National Public Radio. His many popular essays and entertaining lectures can be found for free on his blog at www.scottberkun.com.

Commitment to research accuracy
Preface for the paperback edition
The myth of epiphany
We understand the history of innovation
There is a method for innovation
People love new ideas
The lone inventor
Good ideas are hard to find
Your boss knows more about innovation than you
The best ideas win
Problems and solutions
Innovation is always good
Epilogue: Beyond hype and history
Creative thinking hacks
How to pitch an idea
How to stay motivated
Appendix: Research and recommendations
Photo credits
Acknowledgments
How to help this book: A request from the author
About the author
Index