Running Lean Iterate from Plan a to a Plan That Works

ISBN-10: 1449305172
ISBN-13: 9781449305178
Edition: 2nd 2012
Authors: Ash Maurya
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Description: Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and  More...

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Book details

List price: $26.99
Edition: 2nd
Copyright year: 2012
Publisher: O'Reilly Media, Incorporated
Publication date: 3/9/2012
Binding: Hardcover
Pages: 240
Size: 6.00" wide x 9.00" long x 0.74" tall
Weight: 1.122
Language: English

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use.By rigorously following the techniques described in Running Lean, you can eliminate waste—whether it's time, money, effort, or all of the above—and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric Ries' Lean Startup methodology.Principles covered in this book include:Find a problem worth solving, then define a solutionDemo before buildingPricing is part of the productMaximize for speed, learning, and focusBuild a continuous feedback loop with customers throughout the product development cycleRight Action, Right TimeBuild a path to customers from day one

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.

Foreword
Preface
Introduction
Roadmap
Meta-Principles
Running Lean Illustrated
Document Your Plan A
Create Your Lean Canvas
Identify the Riskiest Parts of Your Plan
Prioritize Where to Start
Get Ready to Experiment
Systematically Test Your Plan
Understand Problem
Get Ready to Interview Customers
The Problem Interview
Define Solution
The Solution Interview
Get to Release 1.0
Validate Qualitatively
Get Ready to Measure
The MVP Interview
Validate Customer Lifecycle
Verify Quantitatively
Don't Be a Feature Pusher
Measure Product/Market Fit
Conclusion
Appendix: Bonus Material
Index

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