Running Lean Iterate from Plan a to a Plan That Works

Name: Running Lean Iterate from Plan a to a Plan That Works
Price: 3.78 USD
Availability: InStock
ISBN: 9781449305178

ISBN-10: 1449305172

ISBN-13: 9781449305178

Edition: 2nd 2012

Authors: Ash Maurya

List price: $46.99

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Description:

Are you an entrepreneur about to create a new web application? If you want to maximize your chances of building something customers want, this book demonstrates ways to apply and test techniques for customer development, Lean Startup, and bootstrapping. Learn how to identify and engage customers throughout the development cycle so you can focus on building a product that people will actually buy and use.By rigorously following the techniques described in Running Lean, you can eliminate waste—whether it's time, money, effort, or all of the above—and get your product to market quickly. Refined through the real-world experiences of dozens of startup companies, these techniques are part of Eric…

Book details

List price: $46.99
Edition: 2nd
Copyright year: 2012
Publisher: O'Reilly Media, Incorporated
Publication date: 3/9/2012
Binding: Hardcover
Pages: 235
Size: 6.00" wide x 9.00" long x 0.74" tall
Weight: 1.034
Language: English

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.



Foreword


Preface


Introduction



Roadmap



Meta-Principles



Running Lean Illustrated



Document Your Plan A



Create Your Lean Canvas



Identify the Riskiest Parts of Your Plan



Prioritize Where to Start



Get Ready to Experiment



Systematically Test Your Plan



Understand Problem



Get Ready to Interview Customers



The Problem Interview



Define Solution



The Solution Interview



Get to Release 1.0



Validate Qualitatively



Get Ready to Measure



The MVP Interview



Validate Customer Lifecycle



Verify Quantitatively



Don't Be a Feature Pusher



Measure Product/Market Fit



Conclusion


Appendix: Bonus Material


Index