Leading with Marketing The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs

Name: Leading with Marketing The Resource for Creating, Building and Managing Successful Architecture/Engineering/Construction Marketing Programs
Price: 49.36 USD
Availability: InStock
ISBN: 9781449056773

ISBN-10: 1449056776

ISBN-13: 9781449056773

Edition: N/A

Authors: Brian Gallagher, Kimberly Kayler

List price: $24.99

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Description:

How do successful architecture, engineering, and construction (AEC) firms become leaders in their markets? While there is not one formula for all AEC firms, a common characteristic is effective marketing. These firms don't view marketing as an expense, but as a strategic approach to winning. Leading With Marketing embodies how an AEC firm approaches their business, their marketplace and their customers. When companies lead with marketing, they strategically choose which markets to target, what to offer, how to differentiate, how to communicate, and how to win. To truly lead with marketing, a firm's marketing strategy must be an ongoing, dynamic process. The process must enable a company to…

Book details

List price: $24.99
Publisher: AuthorHouse
Binding: Hardcover
Pages: 212
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.034
Language: English