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    Advertising

    ISBN-10: 1448870070
    ISBN-13: 9781448870073
    Author(s): Jen Green
    Description: Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and  More...
    Buy it from: $19.80
    This item will ship on Monday, December 29 .

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    Publisher: Rosen Publishing Group, Incorporated, The
    Binding: Paperback
    Pages: 48
    Size: 7.25" wide x 9.50" long x 0.25" tall
    Weight: 0.264
    Language: English

    Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.

    Introduction: Real-life case study
    What is advertising?
    Why advertise?
    The business of advertising
    How do ads work?
    Advertising and society
    Checks and controls
    The future of advertising: the ongoing debates
    Timeline
    Glossary
    Further reading
    Index

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