Advertising

ISBN-10: 1448870070

ISBN-13: 9781448870073

Edition: 2012

Authors: Jen Green
List price: $11.75
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Description: Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.

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Book details

List price: $11.75
Copyright year: 2012
Publisher: Rosen Publishing Group, Incorporated, The
Publication date: 12/15/2011
Binding: Paperback
Pages: 48
Size: 7.25" wide x 9.50" long x 0.25" tall
Weight: 0.264
Language: English

Introduction: Real-life case study
What is advertising?
Why advertise?
The business of advertising
How do ads work?
Advertising and society
Checks and controls
The future of advertising: the ongoing debates
Timeline
Glossary
Further reading
Index
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