Events Management Principles and Practice

ISBN-10: 1446200736

ISBN-13: 9781446200735

Edition: 2nd 2013

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Description: The Second Edition of Events Management: An Integrated and Practical Approach gives students studying Events Management a thorough grounding in the fundamental principles of event management. Purposefully broad in scope, the text combines a detailed application of theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-relevant skill set. Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text. The new edition introduces new chapters on: " Social media " Mobile multimedia technology " Sustainable festivals and events An accompanying companion website provides students with full-text journal articles and useful weblinks. The website also provides an Instructor's Manual and PowerPoint slides for lecturers. This text is an ideal resource for undergraduate and postgraduate graduate studying Events Management for the first time.

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Book details

List price: $34.99
Edition: 2nd
Copyright year: 2013
Publisher: SAGE Publications, Limited
Publication date: 2/18/2013
Binding: Paperback
Pages: 400
Size: 7.25" wide x 9.00" long x 1.00" tall
Weight: 1.078
Language: English

I began life some several thousand years ago...and due to the natural tendancies of man and woman i found myself alone but unafraid her on planet earth! for my sins i have been afforded the title of Engineer, all this has done for me is to enhance an already curious mind, especially as i was taught to observe and question everything! No doubt that was intended with limitations, however i come from that branch of humanity that believes in a greater being than oneself and that nothing is impossible and that what the mind of a person can concieve and believe...and actively work upon, they can� achieve. as well as the usual aspirations and trappings of a modern society i've always looked to the skies and asked who, what, where, when and why!

About the Authors
Companion Website
Concept and Management
Introduction to Events Management
Events Destinations Management
Event Entrepreneurship
Human Resource Management
Finance and Law
Financial Management in the Events Industry
Costing, Pricing and Capital in the Events Industry
Project Management and Financing
Legal, Security, Safety and Risk Management
Marketing and Media
Event Sponsorship
Marketing Process, Communications and Public Relations
New Multimedia Technology for Events Organisers
Preparation and Operation
Events Assessing, Planning and Monitoring
Event Logistics - an integrated approach
Event Production, Design and Lighting
Events and Beyond
Sustainable Festivals and Events
Long-Term Legacy and Impacts
The Future of the Events Industry
References
Index
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