Campaign Communication and Political Marketing

ISBN-10: 144433235X

ISBN-13: 9781444332353

Edition: 2011

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Description:

Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics.- Provides complete overview of the contemporary political campaign- Gives comparative analysis of campaigns from country to country - Covers the impact of digital media, 24/7 news cycle
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Book details

List price: $29.99
Copyright year: 2011
Publisher: John Wiley & Sons, Limited
Publication date: 4/18/2011
Binding: Paperback
Pages: 284
Size: 6.75" wide x 9.75" long x 0.50" tall
Weight: 1.364

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