Global Communication Theories, Stakeholders, and Trends

ISBN-10: 1444330306
ISBN-13: 9781444330304
Edition: 3rd 2010
List price: $24.99 Buy it from $3.00
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Description: The third edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communication,  More...

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Book details

List price: $24.99
Edition: 3rd
Copyright year: 2010
Publisher: John Wiley & Sons, Limited
Publication date: 2/12/2010
Binding: Paperback
Pages: 416
Size: 6.75" wide x 9.50" long x 1.00" tall
Weight: 1.804
Language: English

The third edition of this major text in global communication has been fully revised to bring it up to date with advances in this dynamic field. Discussing the major trends, stakeholders, and global activities involved in international communication, this book provides new insights into the worldwide factors affecting media.

Thomas L. McPhail is Professor of Media Studies and a Fellow in the Center for International Studies at the University of Missouri in St. Louis. He serves as a media analyst for many media outlets including AP, NPR/PBS, Financial Post, USA Today, and the New York Times. He is the author of many books, including Global Communication: Theories, Stakeholders, and Trends (2e, Wiley-Blackwell, 2006).

List of Figures and Tables
Notes on Contributors
Preface
Global Communication: Background
Development Research Traditions and Global Communication
The Message: The Role of International Organizations
Public Diplomacy: New Dimensions and Implications
The Medium: Global Technologies and Organizations
Internet: The Evolving Frontier
American Multimedia Conglomerates
Non-US Stakeholders of Multimedia Conglomerates
Euromedia: Integration and Cultural Diversity in a Changing Media Landscape
Global Issues, Music, and MTV
CNN: International Role, Impact, and Global Competitors
The Roles of Global News Agencies
Arab Media and the Al-Jazeera Effect
Media Globalization in Asia
The Role of Global Advertising
Summary and Conclusions
Select Bibliography
Index

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