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Media and Society A Critical Perspective

ISBN-10: 1442217804
ISBN-13: 9781442217805
Edition: 3rd 2012
List price: $39.00 Buy it from $26.43
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Book details

List price: $39.00
Edition: 3rd
Copyright year: 2012
Publisher: Rowman & Littlefield Publishers, Incorporated
Publication date: 8/17/2012
Binding: Paperback
Pages: 248
Size: 6.25" wide x 9.00" long x 1.00" tall
Weight: 1.078
Language: English

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Acknowledgments for the Third Edition
Introduction: You and the Media A Consideration
Focal Points in the Study of the Mass Media
CSI: Crime Scene Investigation and the Focal Points
Two Anecdotes on Choice
Media in Our Thoughts and Lives: A Psycho-Social Perspective on Individuals, Society, and the Media
Johnny Q. Public's Media Usage
A Group Portrait of My Readers
Statistics on Media Use
Media Effects and Your Life
Television Viewing and "Vicious" Cycles
The Media in Society
A Case Study: Where Did I Get That Idea?
Society, the Individual, and the Communication Process
Media Usage in the United States
The Kaiser 2010 Media Usage Study
The Kinds of Media We Use
A Primer on Communication
Traditional Ways of Classifying the Media
McLuhan on Hot and Cool Media
The Media Help Shape the Texts They Carry
Semiotics and Media Aesthetics
Saussure on Signs
Peirce on Icons, Indexes, and Symbols
Lying with Signs
Editing Techniques and Semiotics
The Nature of Narratives: Vladimir Propp
A Proppian Analysis of James Bond Novels and Films
The Nature of Narratives: Claude Levi-Strauss
The Importance of Narratives
Postmodernism and Media Aesthetics
Blade Runner, Rashomon, and Survivor: Three Postmodern Texts
Media and Textual Analysis
Yuri Lotman on Texts
Theories of Art: What Texts Do
The Texts the Media Carry Have Power
Convention and Invention in Texts
The Power of Commercials
Analyzing Commercials
Narratives in the Media
Aristotle on Narratives
Texts and Other Texts: Intertextuality
The Question of the "Ur-Text"
News on Television
9/11 and the Social and Political Impact of Media Images
By Words Alone
Audiences I: Categories
Audiences Are Specialized
Problems Advertisers Face
Shares and Ratings
New Developments in Obtaining Ratings
Demographics and Audiences
Psychographics and Audiences
The VALS Typology
Categories of Consumers
Political Cultures and Lifestyles as Audiences
Active Audiences: Decoding Mass-Mediated Texts
Active Audiences: Uses and Gratifications
Uses and Gratifications and Genres
Audiences II: Effects
Is Mass Culture Making Us All Morons?
Johnny and Emily Make Dinner
The Concept of Media Effects Needs Qualification
Criticisms of the Mass Media and the Texts They Carry
Anti-Media Rage
Defenders of the Mass Media and Popular Culture
Other Defenses of the Mass Media and the Texts They Carry
The Postmodern Solution
The Mass Culture/Mass Society Hypothesis
The Mass Culture Hypothesis: Myth or Reality?
Round Up the Usual Indictments; or, The Language of Criticism in the Fifties
Where are the Mass Men and Mass Women the Critics of the Fifties Warned Us About?
Does Popular Culture Destroy Our Ability to Enjoy Elite Culture?
Are We Becoming Homogenized? Are the Mass Media Uniform?
Mass Culture and the Melting Pot
Mass Culture and American Society: The Myth of the Monolith
The Social Impact of New Media Technologies
The Impact of Cell Phones
The Digital World
The Computer and Culture
Virtual Communities
Video Games: A Bio-Psycho-Social Perspective
Criticisms of Video Games
The Supreme Court and Video-Game Violence
Positive Aspects of Video-Game Playing
The Technological Imperative
The Problem of Media Violence
How Is Media Violence Defined?
A Longitudinal Study of Television Viewing and Violence
Kinds of Violence
Violence in Texts: Quantity Versus Quality
Violence in News Broadcasts
Children and Media Violence
"Kill 'em"
Media and Politics
Media Consolidation
On Cultural Imperialism: The Coca-colonization Hypothesis
A Note on Ideology and the Media
The Problem of Pornography
A Supreme Court Decision on Virtual Child Pornography
The Spiral of Silence: Public Opinion and Political Ideology
Government Regulation and Deregulation of Broadcasting
Ethnic Media: A Complicating Factor
Media Artists
Publishing a Scholarly Book: A Case Study
The Book Business
The Kindle, the Nook and the E-Book Revolution
Script Writing and Aberrant Decoding
Media Ethics and Journalists
The Rupert Murdoch Scandal
Ethics and Advertising 1: Selling Cancer
Ethics and Advertising 2: Portrayal of Women
Ethics and Advertising 3: Political Commercials
The Citizens United Supreme Court Decision
Glossary
Selected Bibliography
Index
About the Author

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