Motivational Design for Learning and Performance The ARCS Model Approach

ISBN-10: 1441965793

ISBN-13: 9781441965790

Edition: 2010

Authors: John M. Keller
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Book details

List price: $71.00
Copyright year: 2010
Publisher: Springer London, Limited
Publication date: 5/25/2010
Binding: Paperback
Pages: 345
Size: 6.25" wide x 9.25" long x 1.00" tall
Weight: 1.672
Language: English

John M. Keller holds a Ph.D. in Instructional Systems Design and Organizational Behavior from Indiana University. He is currently a Professor of Instructional Systems and Educational Psychology at Florida State University. Dr. Keller has extensive experience working with corporate, governmental, and educational organizations in the United States and abroad. He has made major contributions to the development of approaches to designing motivational systems and he has contributed to the design of performance improvement and systematic training design processes for several major corporations and governmental agencies. He is best known for the motivational design process he created called the 'ARCS model.'

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