John M. Keller holds a Ph.D. in Instructional Systems Design and Organizational Behavior from Indiana University. He is currently a Professor of Instructional Systems and Educational Psychology at Florida State University. Dr. Keller has extensive experience working with corporate, governmental, and educational organizations in the United States and abroad. He has made major contributions to the development of approaches to designing motivational systems and he has contributed to the design of performance improvement and systematic training design processes for several major corporations and governmental agencies. He is best known for the motivational design process he created called the… 'ARCS model.'