Start Your Own Business Book New and Updated Strategies for Running a Successful Business

ISBN-10: 1440538778

ISBN-13: 9781440538773

Edition: 4th 2012

List price: $26.95 Buy it from $3.00
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Description:

Everything you need to get your business startedDo you have a great idea for a new business?Are you looking to leave your company and branch out on your own?Are you ready to follow your passion?Starting your own business can be a very rewarding venture, but where do you begin? LetThe Everything Start Your Own Business Book, 4th Editionshow you the way! This book has everything you need to start your own business and keep it running in the black. It is the perfect introduction to the world of small business, helping you:Develop and cultivate a new idea for a businessWrite a cohesive business planSecure funding in traditional and nontraditional waysAvoid regulatory pitfalls and understand the lawsCapitalize on new trends like pop-up businessesCreate and administer a budgetUse social media and the web to publicizeWith a handy CD containing all the important forms--from business plans to accounting templates--this all-in-one manual is the only thing you need to see your business dreams flourish and grow!
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Book details

List price: $26.95
Edition: 4th
Copyright year: 2012
Publisher: Adams Media Corporation
Publication date: 7/18/2012
Binding: Paperback
Pages: 304
Size: 7.75" wide x 9.00" long x 0.50" tall
Weight: 1.254
Language: English

Top 10 Things You'll Learn from This Book
Introduction
Ready, Set, Go!
Self-Evaluation
Pros of Starting Your Own Business
Cons of Starting Your Own Business
Before You Start
The Upside of a Down Economy
Know What You Don't Know
Think Like a Businessperson
Talk to the Experts
Plan Your Exit Strategy Now
Choosing a Business
All You Need Is One Great Idea
Make Sure Your Idea Can Be Profitable
Buying a Proven Winner
Franchises-Thumbs Up or Down
Services
Retail
Business-to-Business (B2B)
Manufacturing the Products You Sell
When Opportunity Knocks
The Upside to Downsizing
Your Idea, Someone Else's Know-How
Taking the Family Business's Reins
Business Brokers Shop for You
Know What's Hot
Meet the Expert: You
Highlight Your Track Record
Licenses and Certifications
Advanced Degrees
How Many Letters Do You Need after Your Name?
Get on the Speaker Circuit
Blog Your Way to the Head of the Pack
Research the Market
Conducting Market Research
Assessing Your Potential Market
Industry Trends
Scouting Out the Competition
Finding Your Niche
The Name Game
Structuring Your Business
Overview
Partnerships
General Partnerships
Limited Liability Partnerships
Sole Proprietorships
Corporations
C and S Corporations
Limited Liability Company
Get Tax Advice Now!
Crafting a Business Plan
How to Know If You Need a Business Plan
Getting Ready
A Step-by-Step Guide
Business Overview
Financial Plan
Reviewing and Tweaking Your Plan
Get Your Capital Act Together
Finance Basics
How to Get Start-Up Cash
Venture Capital-Know All Your Options
Silent Partners
Opening Funding Doors in Any Economy
Personal Credit Scores Matter
Prove Your Business Is Loan-Worthy
Good Documents Are Gold
Putting a Financing Plan in Place
Traditional Loan Offerings
Special Loan Programs
Loan Sources Other Than Banks
Vendor Teammates
How Soon to Profitability?
When You Have the Money in Hand
Regulations and Legal Matters
Licensing and Regulations
Inspections
Zoning Ordinances
Leases
Fictitious Name Forms
Trademarks, Patents, and Copyrights
Agencies, Agreements, and Regulations
Locating Your Business
The Right Space
Storefront Businesses
Office Space
Manufacturing Space
Home-Based Businesses
Shared Services
Pop-Up Businesses
Furnishings and Equipment
Assessing Your Needs
Comfort and Layout
Telephone Systems
Cost-Effective Decisions
Cost-Cutting Ideas
Technology-Get Up to Speed
Shopping for a Computer
Software Options
Computer Networks
Getting Online
Be Findable Online
Building a Website
Hiring a Professional Web Designer
Web Hosting
Domain Names
Preparing to Launch Your Site
Selling Online
Service Business
Retail Sales
Keywords Bidding
Get Linked with Compatible Sites
Auction Sales
Payment Options
Play Fair Getting Your Online Customers
Product and Services Management
Nimble Inventory Management
Product Procurement
Pricing Your Goods and Services
Pricing to Draw More Business
Services
Marketing Your Way to Success
Start with Market Research
Identifying Your Target Market
Reaching Your Market
Social Media-Power and Pitfalls
Advertising
Publicity
Public Relations
Networking
Join Your Tribe
Civic Organizations
Associations and Organizations
Industry Awards
Professional Networking Groups
Volunteering as a Strategy to Meet New Customers
Employees: Choose Well, Manage Well
Prepping Before Hiring
Finding the Best Match for Your Needs
Staff Alternatives: Contractors, Freelancers, and Interns
Interviewing Candidates
Running Background Checks
Attracting and Keeping Good Employees
Establishing Rules and Policies
Show Them the Money-and Benefits
Letting People Go-Know the Law
Consulting
Why Be a Consultant?
Finding Opportunity Between Jobs
Making the Leap
Setting Fees
Getting Started
Finding Clients That Are a Good Fit for You
Expanding the Business
Your Tax Obligations
Good Records Prevent Headaches Later
What You Need to Pay and When
Proper Deductions Help Profits
Employment Taxes
Tax Planning with a Pro
Bookkeeping, Record Keeping, and Administrative Tasks
Good Records Keep Things Going Smoothly
Establishing Bookkeeping Procedures
Cash or Accrual-Which Accounting System Is for You?
Keeping Track of Your Business
Choosing Accounting Software
Record Keeping and Administrative Needs
Insurance
Risk Management
Retaining or Transferring Risk
Evaluating Your Insurance Needs
General Coverage Considerations
Buying Insurance
Real Property
Contents-Inventory Coverage
Workers' Compensation
Liability
General Liability Add-Ons
Other Coverage Considerations
A Winner's Checklist
Customer Service
Make Relationships Your Highest Priority
Employee Development
Staying Abreast of Industry Changes
Make Your Company a Leader
Monitoring Cash Flow and Productivity
Planned Expansion
Hold On to Your Sanity
Know When to Hold, Know When to Fold
Sample Business Plan
Additional Resources
Index
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