Ultimate Sales Letter Attract New Customers. Boost Your Sales

ISBN-10: 1440511411

ISBN-13: 9781440511417

Edition: 4th 2011

Authors: Dan S. Kennedy
List price: $14.95 Buy it from $3.97
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Description: In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula soeveryonecan write letters that will nail the sale.

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Book details

List price: $14.95
Edition: 4th
Copyright year: 2011
Publisher: Adams Media Corporation
Publication date: 2/14/2011
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.60" tall
Weight: 0.726

Introduction: You've Got the Power
Before You Write a Word
What to Do Before You Start Writing
The Kennedy System
The Clay with Which to Mold
Get "Into" the Customer
Get "Into" the Offer
Create a Damaging Admission and Address Flaws Openly
Salmon Swimming Upstream
Get Your Sales Letter Delivered
Get Your Sales Letter Looked At
Eyes Wide Shut
Get Your Sales Letter Read
I Want It, but Not That Much
Beat the Bugaboo
How to Write Sales Pressure
Motivate Action
Finally, Pen to Paper, Fingers to Keyboard
Write the First Draft
Rewrite for Strategy
Rewrite for Style
On Every Road Whether More or Less Traveled, There Are Potholes
Answer Questions and Objections
Spark Immediate Action
Final Brushstrokes
The Creative PS
Check the Checklists
Use Graphic Enhancement
Rewrite for Passion! Edit for Clarity!
Compare Your Draft to Examples
The End Is Near
Pretest
Bring Your Letter to Life
Change Graphic Enhancements
Edit Again
Mail a Mockup
The Cool-Off
Get Second Opinions
Give It the Final Review
Go to Press
Major-League Play
Test
Sometimes, Outsourcing
The Most Versatile Sales Tools of All
Using Sales Letters in Business
The Million-Dollar Sales Letter Secret: The Power of a Sequence
"High-Tech" Sales Letters
Resources
Other Books by the Author
Resources from Experts You Met in This Book
Index
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