Ultimate Sales Letter, 4th Edition Attract New Customers. Boost Your Sales

Name: Ultimate Sales Letter, 4th Edition Attract New Customers. Boost Your Sales
Price: 3.1 USD
Availability: InStock
ISBN: 9781440511417

ISBN-10: 1440511411

ISBN-13: 9781440511417

Edition: 4th 2011

Authors: Dan S. Kennedy

List price: $15.99

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Description:

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write copy that any business can use. Among other things, he provides:Completely updated text and examples Great headline formulas New exercises to spark creativity The best way to use graphicsKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula soeveryonecan write letters that will nail the sale.

Book details

List price: $15.99
Edition: 4th
Copyright year: 2011
Publisher: Adams Media Corporation
Publication date: 2/14/2011
Binding: Paperback
Pages: 240
Size: 5.50" wide x 8.50" long x 0.70" tall
Weight: 0.638
Language: English



Introduction: You've Got the Power



Before You Write a Word


What to Do Before You Start Writing



The Kennedy System



The Clay with Which to Mold



Get "Into" the Customer



Get "Into" the Offer



Create a Damaging Admission and Address Flaws Openly



Salmon Swimming Upstream



Get Your Sales Letter Delivered



Get Your Sales Letter Looked At



Eyes Wide Shut



Get Your Sales Letter Read



I Want It, but Not That Much



Beat the Bugaboo



How to Write Sales Pressure



Motivate Action



Finally, Pen to Paper, Fingers to Keyboard



Write the First Draft



Rewrite for Strategy



Rewrite for Style



On Every Road Whether More or Less Traveled, There Are Potholes



Answer Questions and Objections



Spark Immediate Action



Final Brushstrokes



The Creative PS



Check the Checklists



Use Graphic Enhancement



Rewrite for Passion! Edit for Clarity!



Compare Your Draft to Examples



The End Is Near



Pretest



Bring Your Letter to Life



Change Graphic Enhancements



Edit Again



Mail a Mockup



The Cool-Off



Get Second Opinions



Give It the Final Review



Go to Press



Major-League Play



Test



Sometimes, Outsourcing



The Most Versatile Sales Tools of All



Using Sales Letters in Business



The Million-Dollar Sales Letter Secret: The Power of a Sequence



"High-Tech" Sales Letters



Resources


Other Books by the Author


Resources from Experts You Met in This Book


Index