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Creative Professional's Guide to Money How to Think about It, How to Talk about It, How to Manage It

ISBN-10: 144030243X
ISBN-13: 9781440302435
Edition: 2011
Authors: Ilise Benun
List price: $22.99 Buy it from $3.41
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Description: Creatives are great at doing their creative work, but when it comes to running the financial side of their business, most will quickly tell you that they'd rather not. This book focuses on proven techniques used by successful creatives, providing a  More...

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Book details

List price: $22.99
Copyright year: 2011
Publisher: F&W Media, Incorporated
Publication date: 3/1/2011
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.682
Language: English

Creatives are great at doing their creative work, but when it comes to running the financial side of their business, most will quickly tell you that they'd rather not. This book focuses on proven techniques used by successful creatives, providing a collection of tools that address financial questions common to a wide range of creatives.

Foreword
Introduction
How to Think About it
The Business Mind-Set
Setting Goals Before Prices
Setting Your Prices
Pricing Strategies
Positioning Your Price
How to Talk About It
Finding and Qualifying Your Prospects
Broaching the Topic of Money
Talking Price and Negotiating
Confidently Closing the Sale
Getting Paid
How to Manage it
Money Basics
Profitability and Metrics
Requests for Proposals
Negotiating the Contract
Resources
Glossary
Permissions
Index

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