Creative Professional's Guide to Money How to Think about It, How to Talk about It, How to Manage It

Name: Creative Professional's Guide to Money How to Think about It, How to Talk about It, How to Manage It
Price: 4.65 USD
Availability: InStock
ISBN: 9781440302435

ISBN-10: 144030243X

ISBN-13: 9781440302435

Edition: 2011

Authors: Ilise Benun

List price: $22.99

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Creatives are great at doing their creative work, but when it comes to running the financial side of their business, most will quickly tell you that they'd rather not. This book focuses on proven techniques used by successful creatives, providing a collection of tools that address financial questions common to a wide range of creatives.

Book details

List price: $22.99
Copyright year: 2011
Publisher: Adams Media Corporation
Publication date: 3/1/2011
Binding: Paperback
Pages: 240
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 0.682
Language: English



Foreword



Introduction



How to Think About it



The Business Mind-Set



Setting Goals Before Prices



Setting Your Prices



Pricing Strategies



Positioning Your Price



How to Talk About It



Finding and Qualifying Your Prospects



Broaching the Topic of Money



Talking Price and Negotiating



Confidently Closing the Sale



Getting Paid



How to Manage it



Money Basics



Profitability and Metrics



Requests for Proposals



Negotiating the Contract


Resources


Glossary


Permissions


Index