Getting Started with Business Analytics Insightful Decision-Making

ISBN-10: 1439896534
ISBN-13: 9781439896532
Edition: 2013
List price: $98.99 Buy it from $15.69
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Description: This book provides a better understanding of what machine learning is and explains how machine learning can benefit organizations across their various operations and departments, from IT to marketing to management. Applying different machine  More...

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Book details

List price: $98.99
Copyright year: 2013
Publisher: CRC Press LLC
Publication date: 3/26/2013
Binding: Hardcover
Pages: 190
Size: 7.00" wide x 10.00" long x 0.75" tall
Weight: 1.474
Language: English

This book provides a better understanding of what machine learning is and explains how machine learning can benefit organizations across their various operations and departments, from IT to marketing to management. Applying different machine learning methods to real-world settings, it describes how to integrate machine learning into a business analytics approach and shows how this approach can enhance decision making. The text incorporates case studies and offers supplementary information on a supporting website.

Foreword
Preface
Acknowledgments
Introduction to Business Analytics
The Paradigm Shift
From Data to Insight
From Business Intelligence to Business Analytics
Levels of "Intelligence"
The Business Analytics Cycle
Objective
Data
Analytic Tools and Methods
Implementation
Guiding Questions
Requirements for Integrating Business Analytics
Common Questions
Date Mining and Data Analytics
Date Mining in a Nutshell
What Is Data Mining?
Predictive Analytics
Forecasting
Optimization
Simulation
From Date Mining to Data Analytics
Network Analytics
Text Analytics
Business Analytics
Customer Analytics
"Know Thy Customer"
Targeting Customers
Project Suggestions
Social Analytics
Customer Satisfaction
Mining Online Buzz
Project Suggestions
Operational Analytics
Inventory Management
Marketing Optimization
Predictive Maintenance
Human Resources & Workforce Management
Project Suggestions
Epilogue
Bibliography
Index

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