Getting Started with Business Analytics Insightful Decision-Making

Name: Getting Started with Business Analytics Insightful Decision-Making
Availability: InStock
ISBN: 9781439896532

ISBN-10: 1439896534

ISBN-13: 9781439896532

Edition: 2013

Authors: David Roi Hardoon, Galit Shmueli

List price: $106.00

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Description:

This book provides a better understanding of what machine learning is and explains how machine learning can benefit organizations across their various operations and departments, from IT to marketing to management. Applying different machine learning methods to real-world settings, it describes how to integrate machine learning into a business analytics approach and shows how this approach can enhance decision making. The text incorporates case studies and offers supplementary information on a supporting website.

Book details

List price: $106.00
Copyright year: 2013
Publisher: CRC Press LLC
Publication date: 3/26/2013
Binding: Hardcover
Pages: 190
Size: 7.24" wide x 10.28" long x 0.63" tall
Weight: 1.232
Language: English



Foreword


Preface


Acknowledgments



Introduction to Business Analytics



The Paradigm Shift



From Data to Insight



From Business Intelligence to Business Analytics



Levels of "Intelligence"



The Business Analytics Cycle



Objective



Data



Analytic Tools and Methods



Implementation



Guiding Questions



Requirements for Integrating Business Analytics



Common Questions



Date Mining and Data Analytics



Date Mining in a Nutshell



What Is Data Mining?



Predictive Analytics



Forecasting



Optimization



Simulation



From Date Mining to Data Analytics



Network Analytics



Text Analytics



Business Analytics



Customer Analytics



"Know Thy Customer"



Targeting Customers



Project Suggestions



Social Analytics



Customer Satisfaction



Mining Online Buzz



Project Suggestions



Operational Analytics



Inventory Management



Marketing Optimization



Predictive Maintenance



Human Resources & Workforce Management



Project Suggestions


Epilogue


Bibliography


Index