Four Stages of Highly Effective Crisis Management How to Manage the Media in the Digital Age

Name: Four Stages of Highly Effective Crisis Management How to Manage the Media in the Digital Age
Price: 6.75 USD
Availability: InStock
ISBN: 9781439853733

ISBN-10: 1439853738

ISBN-13: 9781439853733

Edition: 2011

Authors: Jane Jordan

List price: $120.00

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Description:

Examining communication between the media and the public during times of crisis, this book specifies the definition and stages of a crisis, the role of media, and media ethics during a crisis scenario. It discusses how to develop communication plans, what information to provide, and the role of social media in the present-day digital age. A wealth of case studies demonstrates how to choose the appropriate media outlet and language to convey an informative message and avoid potential 'bad press' due to mismanaging a situation.

Book details

List price: $120.00
Copyright year: 2011
Publisher: Taylor & Francis Group
Publication date: 3/25/2011
Binding: Hardcover
Pages: 320
Size: 6.50" wide x 9.75" long x 0.75" tall
Weight: 1.298
Language: English