Product Innovation and Technology Strategy

ISBN-10: 1439252246

ISBN-13: 9781439252246

Edition: 2009

List price: $34.95 Buy it from $14.24
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Description: Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world’s foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy – a master plan for your business’s entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This is your guide to setting your company up for dominance in the marketplace.

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Book details

List price: $34.95
Copyright year: 2009
Publisher: CreateSpace Independent Publishing Platform
Publication date: 9/4/2009
Binding: Paperback
Pages: 272
Size: 6.00" wide x 8.75" long x 0.75" tall
Weight: 0.946
Language: English

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