Rolf R. Hainich is an experienced researcher with a focus on Augmented Reality and related fields. His career covers academic and industrial R&D (real time computer networks and processing, media technology, optics, sensors). He was chief consultant in public R&D funding programs, engaged in venture capital, supervised several high tech companies. Beginning in the early 90's, he developed his ideas on augmented reality with emphasis on virtual devices, wrote papers and studies (e.g. "Integrative 3D Visualization", 1994, already outlining the full spectrum of AR), helped to start projects in related fields. 2006, he published the 1st edition of "The End of Hardware", centered about the… ubiquitous application of near-eye displays, required technologies, possible solutions.