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Public Relations Writing Form and Style

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ISBN-10: 1439082723

ISBN-13: 9781439082720

Edition: 9th 2011

Authors: Doug Newsom, Jim Haynes

List price: $237.95
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Book details

List price: $237.95
Edition: 9th
Copyright year: 2011
Publisher: Wadsworth
Publication date: 1/1/2010
Binding: Paperback
Pages: 448
Size: 7.25" wide x 9.00" long x 0.75" tall
Weight: 1.496
Language: English

Doug Newsom, Ph.D., APR and Fellow Public Relations Society of America (PRSA) is a Texas Christian University professor emerita of The Schieffer School of Journalism and the senior co-author of THIS IS PR AND PUBLIC RELATIONS WRITING. She also is the co-author of three other books and the author of another two, as well as the author of four current book chapters. She is former member of the Commission on Public Relations Education, former chair of PRSA's College of Fellows and is a past chair of the Accrediting Committee for the Accrediting Council on Education for Journalism and Mass Communications. She has been president of the Association for Education in Journalism and Mass…    

Jim Haynes is the director of research, senior consultant and a member of the Board of Directors of QuickSilver Interactive Group, Inc. of Dallas, Texas. He also is an adjunct professor at UNT, where he teaches public relations writing. Accredited in Public Relations (APR), he is a member of Public Relations Society of America's College of Fellows and is a Certified Records Manager. He served on the Public Relations Society of America (PRSA) national Board of Directors and the Universal Accreditation Board, responsible for accreditation for Public Relations Society of America PRSA and eight other participating organizations. Former assistant dean in the College of Communication at The…    

PR Writing: Role & Responsibility
Public Relations and the Writer
Ethical and Legal Responsibilities of the PR Writer
Persuasion
Preparing to Write
Research for the Public Relations Writer
The Public Relations Planning Process
Writing Principles
Writing to Clarify and Simplify the Complex
Grammar, Spelling and Punctuation
Writing for Traditional & New Media
Writing for Converged Traditional Media and Social Media
Media Kits, Media Pitches, Backgrounders & Position Papers
Writing for Select Publics
Message Design Concepts
Email, Memos and Letters
Reports & Proposals
Writing Advertising Copy
Newsletters
Brochures
Magazines
Speeches and Other Presentations
Writing in Turbulent Times
Crisis Communication
Readability Formulas
Copy Fitting