Law of Marketing

ISBN-10: 1439079242

ISBN-13: 9781439079249

Edition: 2nd 2011

Authors: Lynda J. Oswald
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Book details

List price: $299.95
Edition: 2nd
Copyright year: 2011
Publisher: Cengage South-Western
Publication date: 1/20/2010
Binding: Paperback
Pages: 448
Size: 8.00" wide x 10.25" long x 0.75" tall
Weight: 1.782
Language: English

Introduction
Overview of the Legal Environment of Marketing
Legal Issues Relating to Product Development
Protection of Intellectual Property Assets Through Patent and Copyright Law
Protection of Intellectual Property Assets Through Trade Secret Law, Contractual Agreements, and Business Strategies
Legal Issues Relating to Product Distribution
Antitrust Law
The Franchisor-Franchisee Relationship
Legal Issues Relating to Product Promotion
Trademark Law
Commercial Speech and Regulation of Advertising
Consumer Protection Law
Legal Issues Relating to Product Sale
Contracts and the Sales of Goods Law
Warranties and Products Liability
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