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Social Media Business Equation

ISBN-10: 1435459865
ISBN-13: 9781435459861
Edition: 2012
List price: $16.99
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Description: Facebook, Twitter, LinkedIn, and YouTube#xE2;#x1E;#xA2; have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS  More...

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Book details

List price: $16.99
Copyright year: 2012
Publisher: Course Technology
Publication date: 4/27/2011
Binding: Paperback
Pages: 208
Size: 5.50" wide x 8.50" long x 0.50" tall
Weight: 0.638
Language: English

Facebook, Twitter, LinkedIn, and YouTube#xE2;#x1E;#xA2; have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry. Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation#xE2;#x1E;#xA2; -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.

Eve Mayer Orsburn is CEO of Social Media Delivered, one of the largest social media optimization companies serving clients worldwide with consulting, training, and outsourced social media needs. Ranked by Fast Company Magazine as one of 100 Most Influential People Online, Ms. Orsburn has been featured on CNN Radio, CIO.com and the Dallas Morning News. She frequently addresses professional groups specifically on the Social Media Equation(tm), which is her proven system for how organizations must engage in social media to generate a positive Return On Investment (ROI). Ms. Orbsurn also hosts the weekly radio show, "Social Media for the CEO," which airs live every Friday at 10 a.m. (Central Time) at www.SM4CEO.com. She shares practical advice that business people at all levels of expertise can follow with an online network of more than 60,000 fans, followers, and connections every day. Ms. Orsburn is one of the most sought-after authorities on social media with expertise that encompasses business-to-business (B2B), business-to-consumer (B2C), and non-profit. Although Ms. Orsburn has contributed to other publications, this is her first full-length book on social media.

Introduction: Everything You Ever Wanted to Know About Social Media But Were Too Embarrassed to Ask
Why You Need Social Media
What Is Social Media?
Why Is Social Media Growing So Rapidly?
How Strong Is Social Media?
Are All Traditional Forms of Media Going to Wither and Die Because of Social Media?
Is Social Media Going to Change the World So Humans Don't Know How to Communicate in Person Anymore?
What Social Media Delivers
Why You Can't Live Without Social Media
Shut Up and Listen!
Listen to What People Are Saying About Your Industry
Listen to What People Are Saying About Your Organization
Listen to What People Are Saying About Your Products (or Services)
Why Go to All This Trouble?
The Risk of Not Being at the Party
Case Studies
Mayo Clinic
James Wood Motors
Anheuser-Busch
Bodycology
Eve Mayer Orsburn and Social Media Delivered
Lane Bryant
Opposites Attract
Pick the Right Room!
Why Opposites Attract
Case Studies
21st Century Dental
Cable & Wireless Worldwide
Beauty Cakes Cupcakes
Starwood Hotels and Resorts Worldwide, Inc
The Women's Museum
In The Know
You Need More Than One Ball to Juggle
Leveraging Social Media for Customer Service
Using Social Media for Marketing
Harnessing Social Media for Company Goal Fulfillment
Case Studies
The Adolphus Hotel
Stand Up To Cancer (SU2C) and Virgin America
General Motors
The Fresh Diet
Pink Elephant
Sears Blue Blogger Group
The Social Media Business Equation
The Social Media Business Equation: 100-Percent Effective
Informing: 20 Percent
Entertaining: 20 Percent
Interacting: 40 Percent
Converting to Business: 20 Percent
The ROI of Social Media
The Two Keys for Measuring ROI in Social Media
Measuring ROI: An Example
Less Really Is More
Parting Words About the ROI of Social Media
Conclusion
Acknowledgments
Index

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