Health Communication Strategies for Developing Global Health Programs

ISBN-10: 1433118645
ISBN-13: 9781433118647
Edition: 2013
List price: $41.95 Buy it from $28.12
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Description: Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living  More...

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Book details

List price: $41.95
Copyright year: 2013
Publisher: Peter Lang
Publication date: 9/30/2013
Binding: Paperback
Pages: 383
Size: 6.25" wide x 9.00" long x 0.75" tall
Weight: 1.188
Language: English

Promotion of healthy behaviors and prevention of disease are inextricably linked to cultural understandings of health and well-being. Health communication scholarship and practice can substantially and strategically contribute to people living safer, healthier, and happier lives. This book represents a concrete step in that direction by establishing a strategic framework for guiding global and local health practices. Taking a multi-disciplinary approach, the volume includes state-of-the-art theories that can be applied to health communication interventions and practical guidelines about how to design, implement, and evaluate effective health communication interventions. Few books have synthesized such a broad range of theories and strategies of health communication that are applicable globally, and also provided clear advice about how to apply such strategies. This volume combines academic research and field experience, guided by past and future research agendas and on-the-ground implementation opportunities.

Singhal is a presidential research scholar and professor of interpersonal communications at Ohio University.

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