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Dynamics of International Advertising Theoretical and Practical Perspectives

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ISBN-10: 1433103842

ISBN-13: 9781433103841

Edition: 3rd 2010 (Revised)

Authors: Barbara Mueller

List price: $69.70
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Description:

Dynamics of International Advertising brings to light the unique challenges marketers face in developing and implementing successful campaigns globally. With a balance of theoretical and practical perspectives, this second edition takes the reader inside the dynamics of advertising as it functions within the international marketing mix. Updated with the most recent statistical information as well as current examples and case studies, Dynamics of International Advertising addresses the key issues that advertisers must keep in mind in creating effective communication programs for foreign markets: cultural norms and values, political and legal environments, economic policies, social contexts,…    
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Book details

List price: $69.70
Edition: 3rd
Copyright year: 2010
Publisher: Peter Lang AG International Academic Publishers
Publication date: 12/21/2010
Binding: Paperback
Pages: 368
Size: 6.30" wide x 9.06" long x 0.75" tall
Weight: 1.496
Language: English

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