Business of Design

Name: Business of Design
Price: 49.12 USD
Availability: InStock
ISBN: 9781428322295

ISBN-10: 1428322299

ISBN-13: 9781428322295

Edition: 2009

Authors: Joseph DeSetto

List price: $133.95

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Description:

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.

Book details

List price: $133.95
Copyright year: 2009
Publisher: Delmar Cengage Learning
Publication date: 8/27/2008
Binding: Paperback
Pages: 288
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.100
Language: English



Introduction


The Jobs Marketing Proposals and Projects


Ethics and Legal Issues


Design Assets Your Own Firm