Business of Design

ISBN-10: 1428322299
ISBN-13: 9781428322295
Edition: 2009
Authors: Joseph DeSetto
List price: $117.95
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Description: In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative  More...

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Book details

List price: $117.95
Copyright year: 2009
Publisher: Delmar Cengage Learning
Publication date: 8/27/2008
Binding: Paperback
Pages: 192
Size: 8.00" wide x 9.75" long x 0.50" tall
Weight: 1.100
Language: English

In a business climate that views creative work as one of the last sustainable competitive advantages, design students need to understand what awaits them once classes are over. The Business of Design enables designers and other creative professionals to successfully apply their talents in the marketplace by teaching the basics of marketing, proposals, legal considerations and working with clients. If you're looking for a tool to help your students' bridge the gap between their creative knowledge and the essential business acumen required to be successful, then The Business of Design is a must for your classroom.

Introduction
The Jobs Marketing Proposals and Projects
Ethics and Legal Issues
Design Assets Your Own Firm

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