Word of Mouth Marketing How Smart Companies Get People Talking

ISBN-10: 1427798613
ISBN-13: 9781427798619
Edition: Revised 
List price: $24.95
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Book details

List price: $24.95
Publisher: Kaplan Publishing
Publication date: 2/3/2009
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 9.50" long x 0.75" tall
Weight: 1.012
Language: English

Andy Sernovitzisthe top expert on word of mouth marketing, helping thousands of entrepreneurs, small businesses, and the biggest brands use this powerful tool. He is President Emeritus of the Word of Mouth Marketing Association and teaches word of mouth marketing at Northwestern University. An 18-year veteran of the interactive marketing business, Andy has spent years helping companies learn how to do effective marketing.nbsp;He taught entrepreneurship at the Wharton School of Business, ran a business incubator, and started half a dozen companies.nbsp; He writes a practical and fun blog called ""Damn, I Wish I'd Thought of That"" (www.damniwish.com).

Bestselling business book author, entrepreneur, and speaker Seth Godin was born on July 10, 1960. He graduated from Tufts University in 1982 and earned an MBA in marketing from Stanford Business School. Godin worked as a brand manager for Spinnaker Software and founded his own book packaging business, followed by the online marketing company Yoyodyne. He was a vice president of direct marketing for Yahoo, and in 2006 he launched the popular community website Squidoo.

Guy Kawasaki was born in Honolulu, Hawaii on August 30, 1954. He received a BA in psychology from Stanford University and an MBA from UCLA. He was the chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures. His has written ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.

Foreword
Preface
Introduction
A Note to the Reader
The Essential Concepts
What Is Word of Mouth Marketing?
Deep Stuff; Six Big Ideas
The Word of Mouth Marketing Manifesto
How to Do It
The Five Ts in Action
Talkers: Who Will Tell Friends About You?
Topics: What Will They Talk About?
Tools: How Can You Help the Message Travel?
Taking Part How Can You Join the Conversation?
Tracking: What Are People Saying About You?
And in the End
Sixteen Sure Thing. Must-Do, Awfully Easy Word of Mouth Marketing Techniques
Choose To Be Good
Afterword: Yet Another Top Ten by Guy Kawasaki
Thank You
About the author

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