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MBA Fundamentals Strategy

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ISBN-10: 1427797536

ISBN-13: 9781427797537

Edition: 2009

Authors: Paul W. Thurman, Thomas Ference

List price: $19.95
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Description:

Strategy is the cornerstone of any MBA program, and a critical part of any company's growth. In thisKaplan MBA Fundamentalsguide, two Columbia professors who have consulted with Fortune 500 companies make strategic planning easy to understand and implement. With real-world examples and guidance on the tools and techniques of strategy development, planning, implementation, and measurement, this is the only guide you7;ll need to put your department or business on the right track for growth. Kaplan MBA Fundamentals From the #1 graduate test prep provider,Kaplan MBA Fundamentalshelps you to master core business basics in a few easy steps. Each book in the series is based on an actual MBA…    
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Book details

List price: $19.95
Copyright year: 2009
Publisher: Kaplan Publishing
Publication date: 1/6/2009
Binding: Paperback
Pages: 336
Size: 6.00" wide x 9.00" long x 1.00" tall
Weight: 0.990
Language: English

Thomas P. Ference, PhD, has been a member of the faculty of the Columbia Graduate School of Business since 1966. He was the Director of the Columbia Executive MBA Program for 20 years. Ference has also been a member of the faculty of the Mailman School of Public Health of Columbia University since 1994 and has taught in the school's Executive Master of Public Health Program since its inception. A graduate of Carnegie Mellon University, where he received his BS, MS, and PhD, Ference taught in executive programs in the UK, Northern Ireland, China, Japan, Colombia, Malaysia, Brazil, France, and Spain. His principal interests include strategic management, leadership, the management of…    

Introduction
The Concept of Strategy and of Strategic Thinking
What Is Strategy and Why?
Thinking Strategically and Preparing for Action
The Strategos and the Three Levels of Strategic Thinking
Strategy: Mission, Vision, and Values
Developing a Strategic Perspective: The Conceptual Level
Developing the Strategic Concept-The Fundamental Questions
Building on the Mission-Identifying Values and Vision
Strategy: Analytical and Operational Considerations
Developing Strategic Perspectives: Macro-Market Analytical Frameworks
Developing Strategic Perspectives: Micro-Market Analytical Frameworks
Developing Strategic Perspectives: Operational Considerations
Putting it All Together: Implementing a Strategy
Completing the Process-Developing the Strategy
Acknowledgments
Test Yourself "Answers"
Endnotes
Index
About the Authors