Small Business Management A Planning Approach

ISBN-10: 1426630565
ISBN-13: 9781426630569
Edition: 3rd 2009
List price: $182.95 Buy it from $21.87
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Description: In todays demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning  More...

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Book details

List price: $182.95
Edition: 3rd
Copyright year: 2009
Publisher: CENGAGE Learning Custom Publishing
Publication date: 6/16/2008
Binding: Paperback
Size: 8.50" wide x 10.75" long x 0.50" tall
Weight: 2.178
Language: English

In todays demanding economic environment, starting a small business can be a daunting task. Research has shown that an effective business plan increases the chance that a new small business will be successful. Small Business Management: A Planning Approach, 3e provides students with the knowledge and skills they need to develop a business plan, how to implement it and how to control and evaluate their implementation. Concise yet comprehensive, this text can be completed in a one-semester course. Revisions to this Edition: * Revised chapter on Operations * Future Trends in Small Business * Updated chapter on Strategy * Updated sources of financing

Dr. Corman is Professor of Management, Emeritus at the Frank Sawyer School of Management at Suffolk University in Boston. At Suffolk he served as a Professor of Management, Director of the Full-time MBA Program, Chair of the Management Department, Chair of the AACSB Accreditation Committee and Director of the Small Business Institute. He has written many case studies, a number of textbooks and many refereed journal articles. He has consulted for many small businesses and written many business plans. Currently he is active in the Small Business Institute and consults to non profit organizations through the Executive Service Corps. Dr. Corman holds an AB from Brandeis University, an MBA from the Wharton School and a Ph.D. from the University of Pennsylvania

Part I THE SMALL BUSINESS Chapter 1 Small Business Management: A Planning Approach Chapter 2 Legal Forms of Ownership Chapter 3 Business Ownership Options Part II BUSINESS PLANNING Chapter 4 The Legal Environment and Social Responsibility Chapter 5 The Business Plan Chapter 6 Introduction and Strategy Formulation Sections of the Business Plan Part III PLANNING AND IMPLEMENTATION Chapter 7 The Marketing Function Chapter 8 Location and Layout Chapter 9 The Production/Operations Function Chapter 10 The Human Resources Function Chapter 11 The Accounting Function Part IV CONTROLLING AND EVALUATING PERFORMANCE Chapter 12 The Financial Function Chapter 13 Financial Analysis and Taxation Chapter 14 Controlling Assets, Risk and Computer Applications Part V GLOBAL BUSINESS Chapter 15 Taking the Small Business Global

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