Marketing Marketing in the 21st Century

ISBN-10: 1424055180
ISBN-13: 9781424055180
Edition: 11th 2008
List price: $213.95
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Book details

List price: $213.95
Edition: 11th
Copyright year: 2008
Publisher: CENGAGE Learning Custom Publishing
Publication date: 7/23/2009
Binding: Paperback
Pages: 898
Size: 8.50" wide x 10.75" long x 1.25" tall
Weight: 3.630
Language: English

An Introduction To Marketing In The 21st Century
Marketing Today
The Environment in Which Marketing Operates
Developing and Enacting Strategic Marketing Plans
Information for Marketing Decisions
Broadening The Scope Of Marketing
Societal, Ethical, and Consumer Issues
Global Aspects of Marketing
Marketing and the Internet
Consumer Analysis: Understanding And Responding To Diversity In The Marketplace
Final Consumers
Organizational Consumers
Developing a Target Market Strategy
Product Planning
Basic Concepts in Product Planning
Goods Versus Services Planning
Conceiving, Developing, and Managing Products
Distribution Planning
Value Chain Management and Logistics
Wholesaling
Retailing
Promotion Planning
Integrated Marketing Communications
Advertising and Public Relations
Personal Selling and Sales Promotion
Price Planning
Considerations in Price Planning
Developing and Applying a Pricing Strategy
Marketing Management
Pulling It All Together: Integrating and Analyzing the Marketing Plan
Appendices
Careers in Marketing
Marketing Mathematics
Computer-Based Marketing Exercises
Glossary

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