$10 Trillion Prize Captivating the Newly Affluent in China and India

Name: $10 Trillion Prize Captivating the Newly Affluent in China and India
Price: 2.82 USD
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ISBN: 9781422187050

ISBN-10: 1422187055

ISBN-13: 9781422187050

Edition: 2012

Authors: Abheek Singhi, Carol Liao, David Michael, Michael J. Silverstein, Michael J. Silverstein

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Book details

List price: $34.50
Copyright year: 2012
Publisher: Harvard Business Review Press
Publication date: 10/2/2012
Binding: Hardcover
Pages: 336
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.188
Language: English

Michael J. Silversteinis senior partner and managing director of the Boston Consulting Group, and the author of Treasure Hunt. He led the firms consumer and retail practice for a decade. Neil Fiske, formerly a partner at BCG, is CEO of Bath and Body Works, and now applying the rules of Trading Upin a $2 billion retail business.



Preface



Consumption in China and India: The Dawn of a Golden Age



The Rise of the New Consumer in China and India



The New Revolutionaries: The Rise of the Middle Classes



The Boom of the Superrich: The Millionaires (and Billionaires)



The Next-but-One Billion: The Future of the Left-Behinds



Finding the New Consumer: The Urban Centers and Rural Communities



The Power of the Purse: The New Female Consumers



Preferences, Appetites, and Aspirations



Food and Drink: Acquired Tastes: Cookies, Wine, Whiskey, and Tea



House and Home: The "Des Res," Furniture, and the Fridge



Luxury: Trading Up in China and India-Fast Cars, Watches, and Catwalk Clothes



Digital Life: Netizens, E-Shoppers, and the New Internet Giants



Education: The Escalator to Higher-Paying Jobs



The Lessons for Business Leaders



Paisa Vasool: How to Captivate the Newly Affluent in China and India



The Boomerang Effect: The Global Impact of the Race for Resources



Fast Forward: Doing Business and the Accelerator Mind-Set



The BCG Playbook: Practical Strategies for Winning Over New Consumers in China and India


Epilogue A Letter to the Next Generation: Renewal and the American Dream



Worlds of Difference: The Regions of China and India



Risks and the Hit-the-Wall Scenario: How to Manage Volatility


Notes


Selected Bibliography


Index


Acknowledgments


About the Authors