$10 Trillion Prize Captivating the Newly Affluent in China and India

ISBN-10: 1422187055
ISBN-13: 9781422187050
Edition: 2012
List price: $34.50 Buy it from $0.99
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Book details

List price: $34.50
Copyright year: 2012
Publisher: Harvard Business Review Press
Publication date: 10/2/2012
Binding: Hardcover
Pages: 336
Size: 6.50" wide x 9.50" long x 1.25" tall
Weight: 1.188
Language: English

Michael J. Silversteinis senior partner and managing director of the Boston Consulting Group, and the author of Treasure Hunt. He led the firms consumer and retail practice for a decade. Neil Fiske, formerly a partner at BCG, is CEO of Bath and Body Works, and now applying the rules of Trading Upin a $2 billion retail business.

Preface
Consumption in China and India: The Dawn of a Golden Age
The Rise of the New Consumer in China and India
The New Revolutionaries: The Rise of the Middle Classes
The Boom of the Superrich: The Millionaires (and Billionaires)
The Next-but-One Billion: The Future of the Left-Behinds
Finding the New Consumer: The Urban Centers and Rural Communities
The Power of the Purse: The New Female Consumers
Preferences, Appetites, and Aspirations
Food and Drink: Acquired Tastes: Cookies, Wine, Whiskey, and Tea
House and Home: The "Des Res," Furniture, and the Fridge
Luxury: Trading Up in China and India-Fast Cars, Watches, and Catwalk Clothes
Digital Life: Netizens, E-Shoppers, and the New Internet Giants
Education: The Escalator to Higher-Paying Jobs
The Lessons for Business Leaders
Paisa Vasool: How to Captivate the Newly Affluent in China and India
The Boomerang Effect: The Global Impact of the Race for Resources
Fast Forward: Doing Business and the Accelerator Mind-Set
The BCG Playbook: Practical Strategies for Winning Over New Consumers in China and India
Epilogue A Letter to the Next Generation: Renewal and the American Dream
Worlds of Difference: The Regions of China and India
Risks and the Hit-the-Wall Scenario: How to Manage Volatility
Notes
Selected Bibliography
Index
Acknowledgments
About the Authors

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