Strategy for Sustainability A Business Manifesto

Name: Strategy for Sustainability A Business Manifesto
Availability: InStock
ISBN: 9781422177709

ISBN-10: 142217770X

ISBN-13: 9781422177709

Edition: 2009

Authors: Adam Werbach

List price: $46.99

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More than ever before, consumers, employees, and investors share a common purpose and a passion for companies that do well by doing good. So any strategy without sustainability at its core is just plain irresponsible - bad for business, bad for shareholders, bad for the environment.

Book details

List price: $46.99
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 7/1/2009
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 10.00" long x 1.00" tall
Weight: 1.342
Language: English

Environmental activist Adam Werbach received a B. A. from Brown University and an advanced degree in Spanish from the Instituto Central America in Guatemala. In 1996, he became the Sierra Club's youngest president. Werbach has produced and directed a number of films.



Introduction


What Do We Mean by "Strategy for Sustainability"?



A Different Way to Formulate Your Business Strategy



Mapping Your Opportunities


An Analysis of Society, Technology, and Resources (STaR)



Setting Your North Star and Initiating the TEN Cycle


The Tools of Implementation



Using Transparency to Execute Your Strategy


Open Up Your Business for Scrutiny



Engaging Individuals


People Want to Help



The Network of Sustainability Partners


A Company Cannot Execute its Strategy Alone



Leadership at All Levels


Inspiration as a Leadership Technique


Conclusion


Acknowledgments


Notes


Index


About the Author