First Mile A Launch Manual for Getting Great Ideas into the Market

ISBN-10: 1422171760
ISBN-13: 9781422171769
Edition: 2014
Authors: Scott D. Anthony
List price: $28.00 Buy it from $10.95
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Description: “The first mile”—that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It’s a perilous place, with hidden traps and seemingly never-ending roadblocks that  More...

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Book details

List price: $28.00
Copyright year: 2014
Publisher: Harvard Business Review Press
Publication date: 5/16/2014
Binding: Hardcover
Pages: 256
Size: 6.00" wide x 8.75" long x 1.00" tall
Weight: 0.836
Language: English

“The first mile”—that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It’s a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.Written by Innosight’s Scott D. Anthony (The Innovator’s Guide to Growth, The Little Black Book of Innovation), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative. Anthony details, step-by-step, the first mile’s biggest challenges and shows how to overcome each one using principles based in rigorous experimentation and testing.Integrating his unique experiences advising global giants and incubating and investing in start-ups in Singapore, India, and the United States, Anthony shares a wide range of stories and data meant to turn this once-mysterious process into a better understood and more replicable one.Practical and deeply informed, The First Mile is the one book you’ll need to turn innovative ideas into real success stories.

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