First Mile A Launch Manual for Getting Great Ideas into the Market

Name: First Mile A Launch Manual for Getting Great Ideas into the Market
Availability: InStock
ISBN: 9781422171769

ISBN-10: 1422171760

ISBN-13: 9781422171769

Edition: 2014

Authors: Scott D. Anthony

List price: $36.99

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Description:

The first mile”that critical time when an idea moves from concept to paper to market, the real world, where it will fly or fail, and maybe take a company with it. It’s a perilous place, with hidden traps and seemingly never-ending roadblocks that slow innovators in companies both big and small. This book is your guide through this risky terrain.Written by Innosight’s Scott D. Anthony (The Innovator’s Guide to Growth, The Little Black Book of Innovation), The First Mile compiles and orders hard-won lessons for anyone given charge of an innovation initiative. Anthony details, step-by-step, the first mile’s biggest challenges and shows how to overcome each one using principles based in…

Book details

List price: $36.99
Copyright year: 2014
Publisher: Harvard Business Review Press
Publication date: 5/6/2014
Binding: Hardcover
Pages: 256
Size: 5.77" wide x 8.53" long x 0.91" tall
Weight: 0.836
Language: English