Experience Economy

ISBN-10: 1422161978
ISBN-13: 9781422161975
Edition: 2011 (Revised)
List price: $28.00 Buy it from $5.00
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Description: In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economyis now a classic, embraced by readers and companies  More...

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Book details

List price: $28.00
Copyright year: 2011
Publisher: Harvard Business Review Press
Publication date: 7/5/2011
Binding: Paperback
Pages: 400
Size: 5.50" wide x 8.25" long x 1.00" tall
Weight: 1.012
Language: English

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economyis now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Preview to the Updated Edition: Beyond Goods and Services
Preview: Step Right Up
Welcome to the Experience Economy
Setting the Stage
The Show Must Go On
Get Your Act Together
Experiencing Less Sacrifice
Intermission: A Refreshing Experience
Work Is Theatre
Performing to Form
Now Act Your Part
The Customer Is the Product
Finding Your Role in the World
Encore: Exit, Stage Right
Notes
Index
Credits
About the Authors

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