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Buy-In Saving Your Good Idea from Getting Shot Down

ISBN-10: 1422157296
ISBN-13: 9781422157299
Edition: 2010
List price: $25.00 Buy it from $4.89
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Book details

List price: $25.00
Copyright year: 2010
Publisher: Harvard Business Review Press
Publication date: 10/6/2010
Binding: Hardcover
Pages: 208
Size: 5.75" wide x 8.50" long x 1.00" tall
Weight: 0.682
Language: English

John P. Kotter is a graduate of the Massachusetts Institute of Technology and Harvard University. He is the Konosuke Matashusita Professor of Leadership at the Harvard Business School and was one of the youngest people in Harvard history to receive full professorship. Kotter's works include Power and Influence: Beyond Formal Authority, The Leadership Factor and Corporate Culture and Performance.

Preface
the centerville story
the death of a good plan
saving the day in centerville, part one
saving the day in centerville, part two
saving the day in centerville, part three
the method
four ways to kill a good idea
a counterintuitive strategy for saving your good idea
twenty-four attacks and twenty-four responses
a quick reference guide for saving good ideas
appendix: how the method helps large-scale change
about the authors

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