Iconoclast A Neuroscientist Reveals How to Think Differently

ISBN-10: 1422133303
ISBN-13: 9781422133309
Edition: 2010
Authors: Gregory Berns
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Book details

List price: $11.99
Copyright year: 2010
Publisher: McGraw-Hill Education
Publication date: 3/1/2010
Binding: Paperback
Pages: 272
Size: 5.75" wide x 8.50" long x 0.75" tall
Weight: 0.594
Language: English

GREGORY BERNS , M.D., Ph.D., is the Distinguished Professor of Neuroeconomics at Emory University. Dr. Berns's research is frequently the subject of popular media coverage, including articles in the New York Times and the Wall Street Journal.

Acknowledgments
Introduction: Doing What Can't Be Done
Through the Eye of an Iconoclast
From Perception to Imagination
Fear-The Inhibitor of Action
How Fear Distorts Perception
Why the Fear of Failure Makes People Risk Averse
Brain Circuits for Social Networking
Private Spaceflight-A Case Study of Iconoclasts Working Together
When Iconoclast's Becomes Icon
Appendix: The Iconoclast's Pharmacopeia
Notes
Index
About the Author

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