Enterprise 2.0 New Collaborative Tools for Your Organization's Toughest Challenges

ISBN-10: 1422125874
ISBN-13: 9781422125878
Edition: 2009
Authors: Andrew McAfee
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Description: In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside,  More...

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Book details

List price: $49.99
Copyright year: 2009
Publisher: Harvard Business Review Press
Publication date: 11/1/2009
Binding: Hardcover
Pages: 240
Size: 6.50" wide x 9.50" long x 0.75" tall
Weight: 0.990
Language: English

In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0.

Andrew McAfee is a principal research scientist at the MIT Center for Digital Business. He is the author of several books including Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges and The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies.

Acknowledgments
Introduction
Enterprise 2.0: The Power of Technology-Enabled Collaboration
Vexations and Missed Opportunities in Group Work: Four Case Studies
Web 2.0 and the Emergence of Emergence: A History, Explanation, and Definition of Enterprise 2.0
New Approaches to Old Problems: Hitting the Bull's-Eye with Enterprise 2.0
Uniquely Valuable: The Benefits of Enterprise 2.0
Succeeding with Enterprise 2.0
Red Herrings and Long Hauls: What Is, and Isn't, Difficult About Adopting the New Tools and Approaches
Going Mainstream: A Road Map for Enterprise 2.0 Success
Looking Ahead: The Vision, the Liar's Club, and Model 1 Versus Model 2 Behavior
Notes
Index
About the Author

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