What's Your Story? Using Stories to Ignite Performance and Be More Successful

ISBN-10: 1419535560
ISBN-13: 9781419535567
Edition: 2006
Authors: Craig Wortmann
List price: $19.99 Buy it from $3.94
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Description: InWhat’s Your Story? Using Stories to Ignite Performance and Be More Successful,author, entrepreneur, and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges—leadership,  More...

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Book details

List price: $19.99
Copyright year: 2006
Publisher: Kaplan Publishing
Publication date: 9/1/2006
Binding: Paperback
Pages: 224
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.034
Language: English

InWhat’s Your Story? Using Stories to Ignite Performance and Be More Successful,author, entrepreneur, and master story teller Craig Wortmann demonstrates the powerful impact stories have on the three most common performance challenges—leadership, strategic selling, and motivation. While the technique of telling stories is the oldest form of communication—it’s also the one form that rises above the din of our information-saturated environment and delivers messages in a way that connects with people, bringing ideas to life and making them actionable and memorable. Leaders of all levels will learn how to use the toolset developed in this book; the Win Book, Story Matrix and Story Coach to capture and tell the right stories at the right time to inspire their own performance and the performance of those around them. Through real-life scenarios, illustrations, quotations, tools and examples, Wortmann guides readers through the process of uncoveringtheirstories.

Introduction
Problem
Awash in Bits and Bullets
Click, Click, Click...
We Are All Fighter Pilots
So, How Do We Com-mu-ni-cate?
Lots of Tools, No Blueprints
Building Muscle, Not Fat
Summary
My Thoughts and Ideas
Solution
Stories Work
People Are Bulletproof
Gaining Traction
Why Stories Work
Summary
My Thoughts and Ideas
Work Stories
High-Stakes versus Low-Stakes Communications
Work Stories
Don't Be Invisible
The Key Ingredient
Summary
My Thoughts and Ideas
Tools
The Win Book
Embarrassment of Riches
Win "File" to Win "Book"
Elements of the Win Book
Using Your Win Book
What a Win Book Is Not
Summary
My Thoughts and Ideas
The Story Matrix
Panning for Gold
The Vertical Axis-Story Types
The Horizontal Axis-Performance Skills
Using Your Story Matrix
Summary
My Thoughts and Ideas
The Story Coach
Telling Stories
Ignite
Using the Story Tools: A Six-Step Process
Summary
My Thoughts and Ideas
Techniques
Leadership Stories
Cutting through the Noise
Open Source, Not Proprietary
Putting It All Together
Story: "The New News Blues"
Lead with Stories
Summary
My Thoughts and Ideas
Selling Stories
Attention, Please!
Stories Differentiate You
Story: "A Sprint to the Finish"
Sell the Truth
Summary
My Thoughts and Ideas
Motivational Stories
Giving Gifts
Choosing "Motivation" Stories
Story: "Up, Down, All Around"
The End of This Story
Summary
My Thoughts and Ideas
Appendix
Notes
Bibliography
Index
My Story Matrix

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