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Preface | |
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Introduction to Design and Production | |
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Introduction | |
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The Graphic Design Industry | |
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The Printing and Publishing Industries | |
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Classification of Printing Systems | |
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Printing and Outputting from Computers | |
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Computers and the Graphic Arts | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Graphic Design and Printing Technology through the Ages | |
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Introduction: The Beginnings | |
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Hieroglyphics and the Development of the Alphabet | |
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Papermaking, Moveable Type, and the Printed Word | |
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Copyright Protection | |
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The Establishment of Printing in North America | |
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The Nineteenth Century: Presses, Cameras, and Artistic Design Come of Age | |
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Hot Type Composition | |
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The Twentieth Century: The Convergence of High Technology and Graphic Design | |
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The Transistor and Microelectronics | |
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The Birth of the Computer | |
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Design Legitimizes Materialism and the Consumer Society | |
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Modern American Graphic Design | |
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The Twentieth Century in Perspective | |
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Summary: Opening New Possibilities in the Twenty-first Century | |
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Review Questions | |
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Suggested Student Activities | |
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Fundamentals of Typography | |
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Introduction | |
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Type History | |
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Designing with Type | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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The Design Process | |
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Introduction | |
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The Graphic Design Problem-Solving Model | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Elements of Creative Graphic Design | |
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Introduction | |
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Type and Images | |
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Style | |
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Graphic Elements | |
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Typography | |
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Page Layout | |
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Visual Hierarchy | |
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Choosing Paper | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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The Computer in Print Production | |
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Introduction | |
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Computer Graphic Design | |
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Fundamentals of the Electronic Page | |
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Combining Computer Design Programs | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Digitizing, Transferring, and Scanning Data | |
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Introduction | |
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Digital Data and the Binary Numbering System | |
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Data File Formats | |
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Data Transfer Systems | |
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Computer Interfaces | |
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Scanning Technology | |
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Digital Photography | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Data Storage and CD/DVD Technology | |
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Introduction | |
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Compact Disk Technology | |
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DVD Technology | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Traditional and Digital Imaging Techniques | |
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Introduction | |
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Copy Classification | |
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Enlarging and Reducing (Scaling) Copy | |
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Cropping Illustrations and Photographs | |
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Traditional and Digital Methods of Outputting Images | |
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Traditional Plate Making Using Flats | |
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Direct-to-Plate/Computer-to-Plate (DTP/CTP) Technology | |
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Direct-to-Press (DTP)/Direct Imaging (DI) Technology | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Printing Technologies and Finishing Techniques | |
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Introduction | |
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Lithographic Printing | |
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Digital Printing | |
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Finishing Processes | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Designing for Print Production | |
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Introduction | |
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Applying the Graphic Design Process | |
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Summary | |
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Review Questions | |
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Suggested Student Activities | |
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Data and Video File Formats | |
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Suggested Reading | |
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Relevant Web Sites | |
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Professional Design Organizations and Associations | |
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Glossary of Terms | |
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Index | |