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Designing for Print Production Essential Concepts

ISBN-10: 1418042277
ISBN-13: 9781418042271
Edition: 2009
List price: $110.95 Buy it from $46.75
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Description: In this innovative book, print design concepts are united with graphic production technology information, providing readers with an understanding of the processes involved in both the design and print/publishing fields. While traditional books have  More...

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Book details

List price: $110.95
Copyright year: 2009
Publisher: Delmar Cengage Learning
Publication date: 6/6/2008
Binding: Paperback
Pages: 320
Size: 8.07" wide x 10.04" long x 0.59" tall
Weight: 1.958

In this innovative book, print design concepts are united with graphic production technology information, providing readers with an understanding of the processes involved in both the design and print/publishing fields. While traditional books have viewed design and production as two separate fields of study, the rapidly changing technological landscape has blurred this distinction, resulting in an increasing amount of design and production activities performed by the same people. Therefore, this book provides designers and production personnel with a solid knowledge of both fields, which will better prepare them for success in the industry. Designing for Print Production: Essential Concepts focuses on the content, concepts and instructional strategies that will be relevant long after the book has been read. By acknowledging the critical and changing technologies that will impact the design and publication process, this book is a comprehensive, valuable resource for anyone entering the design and production fields.

John C. Luttropp is Chairperson of the Department of Art and Design at Montclair State University in Montclair, New Jersey. He has been a graphic designer and educator for more than 20 years. Professor Luttropp received his MFA in Advertising Design from Syracuse University and his BFA in Sculpture from the Milwaukee Institute of Art & Design.

Martin L. Greenwald is a Professor in the Department of Art and Design at Montclair State University. He has written eight books on subjects ranging from graphic design to solar and alternative energy conversion. Professor Greenwald received his BS from New York University, his MS from the City College of New York, and his EdD from New York University.

Preface
Introduction to Design and Production
Introduction
The Graphic Design Industry
The Printing and Publishing Industries
Classification of Printing Systems
Printing and Outputting from Computers
Computers and the Graphic Arts
Summary
Review Questions
Suggested Student Activities
Graphic Design and Printing Technology through the Ages
Introduction: The Beginnings
Hieroglyphics and the Development of the Alphabet
Papermaking, Moveable Type, and the Printed Word
Copyright Protection
The Establishment of Printing in North America
The Nineteenth Century: Presses, Cameras, and Artistic Design Come of Age
Hot Type Composition
The Twentieth Century: The Convergence of High Technology and Graphic Design
The Transistor and Microelectronics
The Birth of the Computer
Design Legitimizes Materialism and the Consumer Society
Modern American Graphic Design
The Twentieth Century in Perspective
Summary: Opening New Possibilities in the Twenty-first Century
Review Questions
Suggested Student Activities
Fundamentals of Typography
Introduction
Type History
Designing with Type
Summary
Review Questions
Suggested Student Activities
The Design Process
Introduction
The Graphic Design Problem-Solving Model
Summary
Review Questions
Suggested Student Activities
Elements of Creative Graphic Design
Introduction
Type and Images
Style
Graphic Elements
Typography
Page Layout
Visual Hierarchy
Choosing Paper
Summary
Review Questions
Suggested Student Activities
The Computer in Print Production
Introduction
Computer Graphic Design
Fundamentals of the Electronic Page
Combining Computer Design Programs
Summary
Review Questions
Suggested Student Activities
Digitizing, Transferring, and Scanning Data
Introduction
Digital Data and the Binary Numbering System
Data File Formats
Data Transfer Systems
Computer Interfaces
Scanning Technology
Digital Photography
Summary
Review Questions
Suggested Student Activities
Data Storage and CD/DVD Technology
Introduction
Compact Disk Technology
DVD Technology
Summary
Review Questions
Suggested Student Activities
Traditional and Digital Imaging Techniques
Introduction
Copy Classification
Enlarging and Reducing (Scaling) Copy
Cropping Illustrations and Photographs
Traditional and Digital Methods of Outputting Images
Traditional Plate Making Using Flats
Direct-to-Plate/Computer-to-Plate (DTP/CTP) Technology
Direct-to-Press (DTP)/Direct Imaging (DI) Technology
Summary
Review Questions
Suggested Student Activities
Printing Technologies and Finishing Techniques
Introduction
Lithographic Printing
Digital Printing
Finishing Processes
Summary
Review Questions
Suggested Student Activities
Designing for Print Production
Introduction
Applying the Graphic Design Process
Summary
Review Questions
Suggested Student Activities
Data and Video File Formats
Suggested Reading
Relevant Web Sites
Professional Design Organizations and Associations
Glossary of Terms
Index

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