Hospitality and Travel Marketing

ISBN-10: 1418016551
ISBN-13: 9781418016555
Edition: 4th 2010
List price: $256.95 Buy it from $39.18
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Description: Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and  More...

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Book details

List price: $256.95
Edition: 4th
Copyright year: 2010
Publisher: Delmar Cengage Learning
Publication date: 4/20/2009
Binding: Hardcover
Pages: 624
Size: 8.25" wide x 10.25" long x 1.50" tall
Weight: 3.850
Language: English

Global orientation, and whole-industry coverage of hospitality and tourism set this book apart. This systematic approach to hospitality and travel marketing is written in a user-friendly style. Readers will benefit from the practical nature, and excellent use of relevant and up-to-date cases. Global experience in the industry is emphasized through content on destination marketing and others parts of tourism, along with case examples from around the world. The content draws upon the authors experience in the hospitality and travel marketing industry, as well as teaching experience from around the globe including the USA, Canada, Europe, Asia, and Australia. Hospitality and Travel Marketing reflects all of the latest trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension marketing, and destination branding.

Professor Morrison is a Distinguished Professor Emeritus specializing in the area of tourism and hospitality marketing in the Department of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana, USA and the CEO of Belle Tourism International Consulting (Shanghai), Ltd. (BTI). In addition to having lived and worked in five different countries, Professor Morrison has had a wide variety of experience in the global tourism industry. Most recently he has provided marketing and development advice in over 30 different countries. Since 2000, he has completed more than 30 individual destination marketing and planning projects in China, including as the Team Leader for the Strategic Marketing Plan for Jiangsu Province and the Marketing Strategies for Ningbo and Shaoxing on behalf of the World Bank.

Intro to Marketing
Marketing Hospitality and Travel Services
The Hospitality and Travel Marketing System
Customer Behavior
analyzing Marketing Opportunities
Marketing research
Marketing Strategy: Market Segmentation and Trends
Strategies, Positioning, and Marketing Objectives
The Marketing Plan and the 8 P's
Product Development and Partnership
People: Services and Service Quality
Packaging and Programming
The Distribution Mix and the Travel Trade
Communications and th Promotional Mix
Advertising
Sales Promotion and Merchandising
Personal Selling and Sales Management
Public Relations and Publicity
Pricing

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