What Women Want The Science of Female Shopping

Name: What Women Want The Science of Female Shopping
Price: 8.85 USD
Availability: InStock
ISBN: 9781416569961

ISBN-10: 1416569960

ISBN-13: 9781416569961

Edition: 2011

Authors: Paco Underhill

List price: $18.99

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Description:

Paco Underhill, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace & what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world and marketplace; with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the…

Book details

List price: $18.99
Copyright year: 2011
Publisher: Simon & Schuster, Incorporated
Publication date: 7/19/2011
Binding: Paperback
Pages: 224
Size: 6.14" wide x 9.20" long x 0.80" tall
Weight: 0.638
Language: English



Introduction



Housequake



Don't Phunk with My Hearth



Let Us Spray



Nice Work If You Can Get It



We Can Work It Out



To Love, Honor, and Maintain



Should I Stay or Should I Go?



The Female, Unplugged



Women and Sin



The Empress's New Clothes



C'mon a MyMall



Higher Ground



Drugstores



See Me, Touch Me, Feel Me, Heal Me



Almost Cut My Hair



Off the Wall


Author's Note


Bibliography/Suggested Reading


Acknowledgments


Index