What Women Want The Science of Female Shopping

ISBN-10: 1416569960
ISBN-13: 9781416569961
Edition: 2011
Authors: Paco Underhill
List price: $18.99 Buy it from $3.27
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Description: Paco Underhill, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace & what makes a package, product, space, or service "female friendly." Underhill offers a  More...

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Book details

List price: $18.99
Copyright year: 2011
Publisher: Simon & Schuster, Incorporated
Publication date: 7/19/2011
Binding: Paperback
Pages: 224
Size: 9.25" wide x 6.25" long x 0.75" tall
Weight: 0.528
Language: English

Paco Underhill, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace & what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world and marketplace; with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet and in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women, while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.

Introduction
Housequake
Don't Phunk with My Hearth
Let Us Spray
Nice Work If You Can Get It
We Can Work It Out
To Love, Honor, and Maintain
Should I Stay or Should I Go?
The Female, Unplugged
Women and Sin
The Empress's New Clothes
C'mon a MyMall
Higher Ground
Drugstores
See Me, Touch Me, Feel Me, Heal Me
Almost Cut My Hair
Off the Wall
Author's Note
Bibliography/Suggested Reading
Acknowledgments
Index

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