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| Q 20 Frequently Asked Trademark Questions | |
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| I Your Legal Companion for Trademarks | |
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| What's New Since the Last Edition? | |
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| A Trademark Primer | |
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| Trademarks and Trademark Law | |
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| Basic Principles of Trademark Law | |
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| The Role of Federal Registration in Protecting Trademarks | |
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| Not All Business Names Are Trademarks | |
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| Trade Name Formalities | |
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| Trade Dress and Product Designs | |
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| Sources of Trademark Law | |
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| The Difference Between Trademark and Copyright | |
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| The Difference Between Trademark and Patent | |
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| Trademark, Domain Names, and the Internet | |
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| How to Clear and Register Domain Names | |
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| What to Do If the Domain Name. You Want Is Already Registered | |
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| Domain Names and Trademarks | |
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| Other Trademark Issues in Cyberspace | |
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| How to Choose a Good Name for Your Business, Product, or Service | |
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| Anatomy of a Product or Service Name Trademark | |
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| Distinctive Names Make Legally Strong Trademarks | |
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| How Trademark Law Treats Marks With Common Terms | |
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| What Makes a Distinctive Trademark a Legally Strong Trademark? | |
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| Guidelines for Making a Mark Distinctive | |
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| Marketing Considerations When Choosing a Name Mark | |
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| Trademark Searches-What They Are and Why You Should Do One | |
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| What Is a Trademark Search? | |
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| Why Do a Trademark Search? | |
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| What Resources Are Used in a Trademark Search? | |
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| Where Are Trademark Search Resources Located? | |
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| Different Levels of Trademark Searches-What They Are; When They're Appropriate | |
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| Planning Your Trademark Search | |
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| Using a Professional Search Service | |
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| Using a Patent and Trademark Depository Library to Do Your Own Search | |
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| Does Your Failure to Search Mean You Acted in Bad Faith? | |
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| How to Do Your Own Trademark Search | |
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| Meet TESS-The Trademark Electronic Search System | |
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| Getting Started With TESS | |
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| Understand the TESS Word and/or Design Mark Search (Structured) | |
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| Trademark Searching With TESS: An Example | |
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| Understanding the Results of Your Search | |
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| Searching for Designs | |
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| Searching State-Registered Trademarks and Trade Names | |
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| Searching for Trade Names and Unregistered Marks | |
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| How to Evaluate the Results of Your Trademark Search | |
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| What's Involved in Evaluating Trademark Search Results? | |
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| What Is the Likelihood of Customer Confusion? | |
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| An Overview of How Marks Are Evaluated for Their Potential to Cause Customer Confusion | |
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| How Closely Related Are the Goods and Services? | |
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| Do the Goods or Services Compete? | |
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| How Similar Are the Marks? | |
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| Additional Factors | |
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| Final Factors | |
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| How to Read a Trademark Search Report | |
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| Federal Trademark Registration | |
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| Brief Overview of Federal Registration | |
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| What Marks Qualify for Federal Registration | |
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| If You Haven't Started Using Your Mark, Should You File an Intent-to-Use Application? | |
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| What Examples of Your Mark Will You Submit With Your Application? | |
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| What International Class Is the Best Fit for Your Product or Service? | |
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| Deciding How Many Marks You Want to Register | |
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| Applying for Registration Online | |
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| If You Are Filing by Mail | |
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| What Happens Next? | |
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| Communicating With the PTO | |
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| If the Examiner Issues a Rejection Letter | |
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| Follow-Up Activity Required for Intent-to-Use Applications | |
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| Follow-Up Activity Required After Registration | |
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| How to Use and Care for Your Trademark | |
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| Use of the Trademark Registration � Symbol | |
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| Use of the TM or SM Symbol for Unregistered Trademarks | |
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| File Your Section 8 and 15 Declarations | |
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| File Your Section 8 Declaration and Section 9 Application for Renewal | |
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| Use It or Risk Losing It | |
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| Maintain Tight Control of Your Mark | |
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| Use the Mark Properly-Avoid Genericide | |
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| Transferring Ownership of a Trademark | |
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| Evaluating Trademark Strength | |
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| A Brief Review of What Makes a Strong Mark | |
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| For Marks Consisting of Words, Identify the Distinctive Part of the Mark | |
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| Assess the Legal Strength of the Trademark Aspect of Your Word Mark | |
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| Sorting Out Trademark Disputes | |
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| Trademark Infringement | |
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| Determining Priority in an Infringement Dispute | |
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| Dilution | |
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| Cybersquatting | |
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| If Someone Infringes Your Mark | |
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| What Litigation Costs | |
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| How Much Is Your Mark Really Worth to You? | |
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| Negotiate-Don't Litigate | |
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| How to Handle an Infringer | |
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| If Someone Claims That You Infringed a Trademark | |
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| What the Complaining Party Can Do to You | |
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| Steps You Should Take | |
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| International Trademark Protection | |
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| Where Will You Seek Protection? | |
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| How Will You Register Abroad? | |
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| Help Beyond This Book | |
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| Nolo: Your One-Stop Trademark Resource | |
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| Finding Trademark Laws and Information on the Internet | |
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| Doing Your Own Research in a Law Library | |
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| Finding a Lawyer | |
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| Appendixes | |
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| International Classifications of Goods and Services | |
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| Glossary of Terms | |
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| Selected Pages From Thomson CompuMark Trademark Research Report | |
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| Index | |