Effective Fundraising for Nonprofits: Real-world Strategies That Work

ISBN-10: 1413319238

ISBN-13: 9781413319231

Edition: 2013

Authors: Ilona Bray
List price: $29.99
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Description: Getting tax-exempt status for your nonprofit organization is just the first step toward succeeding in your mission -- ultimately, your nonprofit's effectiveness depends entirely on your ability to raise money. Effective Fundraising for Nonprofits will show you how.Featuring advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more, this edition of Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to:- work with individual donors- analyze the donor base- plan special events- solicit grants from foundations and corporations- get media coverage- use the Web to further fundraising goals- start a side business to raise fundsBest of all, Effective Fundraising for Nonprofits contains expert advice written in plain English, cutting out the jargon and "consultant speak" that's all too common in many nonprofit books.The new edition covers the latest wisdom on online fundraising, including using social networking for fundraising and tips on dealing with the down economy. And you can read up on latest studies on who gives the most and why and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, guidelines for the new IRS Form 990, and updated resource recommendations and contact information.

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Book details

List price: $29.99
Copyright year: 2013
Publisher: Ingram Pub Services
Binding: Paperback
Pages: 528
Size: 7.00" wide x 9.00" long x 1.05" tall
Weight: 1.980
Language: English

Your Fundraising Companion
Fundraising Tools
Fundraising People
Fundraising Skills
Fundraising Equipment and Technology
Developing Your Fundraising Plan
Getting Started: Set Your Fundraising Goal
Evaluate Your Nonprofit's Fundraising Assets
Develop Your Fundraising Strategy
Create the Final Plan
Attracting Individual Supporters
Make Your Organization Look Support Worthy
Understand What Motivates Your Supporters
Bring in New Supporters
How to Keep the Givers Giving
Thank Your Supporters (and Help Them Satisfy the IRS)
Follow-up Communications
Invite Supporters to Get More Involved
Analyze and Segment Your Donor Base
When to Call Your Supporters
Midscale and Major Donors
Background Research
Get to Know Your Existing Supporters
Annual Renewals of Support
Lectures, Small Events, and Parties for Major Supporters
One-on-One Meetings
Setting Up a Focused Major Gifts Campaign
Funds From the Great Beyond: Bequests and Legacy Gifts
How to Attract Legacy Gifts
Handling Simple Inheritance Gifts
First Steps Toward Attracting Inheritance Gifts
Preview of Other Legacy Giving Arrangements
Special Events
Survey of Special Events
Choose the Right Event for Your Organization
Keep It Green
Develop a Realistic Budget
Plan and Pace Event Activities
Deal With Risks and Liability Issues
Last-Minute Tasks and Tips
After the Event: Assessment and Follow-Up
Raising Money Through Business or Sales Activities
Tax Rules for Business Activities
Learn From Other Nonprofits' Experiences
Develop Your Own Great-And Low-Risk-Business Idea
Measure Your Ideas Against Reality
Final Planning and Test Runs
Licensing, Sponsorships, and Other Relationships With Existing Businesses
The Next Steps
Seeking Grants From Foundations, Corporations, and Government
Understand the Funders
Research Grant Prospects
The Proposal Process, From Query Letter Onward
Follow Up With the Funder
Grant Renewals
Creating Printed Communications Materials
Brochures
Newsletters
Annual Reports
Designing Your Website to Draw in Donors
Include Basic Identifying Information
Convey Your Organization's Personality
Keep It Fresh
Provide Interesting Content
Encourage Donations
Provide Information on Where the Money Goes
Mention Funders and Donors
Track Users
Help Online Searchers Find Your Site (Basic SEO)
Outreach Via Traditional and Social Media
Placing Stories With Traditional Media
What Makes a Good Story
Who to Approach With Your Story
Pitch and Place Stories
Protecting Your Nonprofit in Media Interactions
Making Your Own News: Social Media
Worksheets
Fundraising Worksheet 1: Sample Cost Analysis
Fundraising Worksheet 2: Fundraising Assets
Fundraising Worksheet 3: Fundraising Strategy Chart
Fundraising Worksheet 4: Mailing Evaluation
Fundraising Worksheet 5: Meeting Checklist
Fundraising Worksheet 6: Projected Special Event Expenses
Fundraising Worksheet 7: Projected Special Event Income
Fundraising Worksheet 8: Grant Priorities Summary Chart
Fundraising Worksheet 9: Grant Prospect Summary
Fundraising Worksheet 10: Check Your Website's Fundraising Effectiveness
Press Release Template
Using the Interactive Worksheets
Files Provided on Nolo's Website
Index
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