How to Write a Business Plan

ISBN-10: 1413317499

ISBN-13: 9781413317497

Edition: 11th 2012

Authors: Mike McKeever
List price: $34.99
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Description: Write a business plan that potential investors will embrace!If you're thinking of starting a business or raising money to expand an existing one, you need a plan. Running a successful business requires a great deal of forethought, so write a business plan and secure your venture's future.How to Write a Business Planwill show you how to write the right plan for your business and design a loan package necessary to finance your business and make it work.With this bestselling all-in-one guide you'll learn how to:. figure out if your business idea will make money. estimate operating expenses. prepare cash flow. create profit and loss forecasts. determine assets, liabilities, and net worth. find potential sources of financing. think first before borrowing from friends and relatives, and. professionally present your plan to lenders and investorsHow to Write a Business Planprovides spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.This edition is completely updated, providing all-new online resources and updated examples of successful business plans.-- All forms can be downloaded from Nolo.com 

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Book details

List price: $34.99
Edition: 11th
Copyright year: 2012
Publisher: NOLO
Publication date: 9/17/2012
Binding: Paperback
Pages: 274
Size: 7.00" wide x 9.00" long x 0.75" tall
Weight: 1.144
Language: English

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

Setting the Stage
What Kind of Plan Do You Need?
Meet Antoinette
Getting Started
And a Few More Words
Benefits of Writing a Business Plan
What Is a Business Plan?
Why Write a Business Plan?
Issues Beyond the Plan
Do You Really Want to Own a Business?
Introduction
Self-Evaluation Exercises
How to Use the Self-Evaluation Lists
Reality Check: Banker's Analysis
Choosing the Right Business
Introduction
Know Your Business
Be Sure You Like Your Business
Describe Your Business
Taste, Trends, and Technology: How Will the Future Affect Your Business?
Break-Even Analysis: Will Your Business Make Money?
What You Have Accomplished
Potential Sources of Money to Start or Expand Your Small Business
Introduction
Ways to Raise Money
Common Money Sources to Start or Expand a Business
Now That You've Proven Yourself, How About Expanding?
If No One Will Finance Your Business, Try Again
Secondary Sources of Financing for Start-Ups or Expansions
Conclusion
Your R�sum� and Financial Statement
Introduction
Draft Your Business Accomplishment Resume
Draft Your Personal Financial Statement
Your Profit and Loss Forecast
Introduction
What Is a Profit and Loss Forecast?
Determine Your Average Cost of Sales
Complete Your Profit and Loss Forecast
Review Your Profit and Loss Forecast
Your Cash Flow Loss Forecast and Capital Spending Plan
Introduction
Prepare Your Capital Spending Plan
Prepare Your Cash Flow Forecast
Required Investment for Your Business
Check for Trouble
Write Your Marketing and Personnel Plans
Introduction
Marketing Plan
Personnel Plan
Editing and Finalizing Your Business Plan
Introduction
Decide How to Organize Your Plan
Write Final Portions of Your Plan
Create the Appendix
Create Title Page and Table of Contents
Complete Your Final Edit
Consider Using a Business Consultant
Selling Your Business Plan
How to Ask for the Money You Need
How to Approach Different Backers
What to Do When Someone Says "Yes"
Plan in Advance for Legal Details
After You Open-Keeping on the Path to Success
Introduction
Watch Out for Problem Areas
Getting Out of Business
Good Resources for Small Businesses
Introduction
Business Consultants
Books
Pamphlets
Magazines-Continuing Small Business Help
Computers and Business
Online Business Resources
Formal Education
Appendixes
Business Plan for a Small Service Business
Business Plan for a Manufacturing Business
Business Plan for Project Development
Introduction
Market Value of the House on Completion
Terms of the Expected Sale
Title to the Property
Costs to Remodel the Property
Sales Price
Cash Flow
How to Use the Interactive Forms
Editing RTFs
Files on the Book's Companion Page
Index
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