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| Your Fundraising Companion | |
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| Fundraising Tools | |
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| Fundraising People | |
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| Fundraising Skills | |
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| Fundraising Equipment and Technology | |
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| Developing Your Fundraising Plan | |
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| Getting Started: Set Your Fundraising Goal | |
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| Evaluate Your Nonprofit's Fundraising Assets | |
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| Develop Your Fundraising Strategy | |
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| Create the Final Plan | |
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| Attracting Individual Supporters | |
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| Make Your Organization Look Support Worthy | |
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| Understand What Motivates Your Supporters | |
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| Bring in New Supporters | |
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| How to Keep the Givers Giving | |
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| Thank Your Supporters (and Help Them Satisfy the IRS) | |
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| Communicate Your Essential Message | |
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| Invite Supporters to Get More Involved | |
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| Analyze Your Donor Base | |
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| When to Call Your Supporters | |
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| Midscale and Major Donors | |
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| Background Research | |
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| Get to Know Your Existing Supporters | |
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| Annual Renewals of Support | |
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| Lectures, Small Events, and Parties for Major Supporters | |
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| One-on-One Meetings | |
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| Setting Up a Focused Major Gifts Campaign | |
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| Funds From the Great Beyond: Bequests and Legacy Gifts | |
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| How to Attract Legacy Gifts | |
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| Handling Simple Inheritance Gifts | |
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| First Steps Toward Attracting Inheritance Gifts | |
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| Preview of Other Legacy Giving Arrangements | |
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| Special Events | |
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| Survey of Special Events | |
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| Choose the Right Event for Your Organization | |
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| Keep It Green: Attend to Environmental Issues | |
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| Develop a Realistic Budget | |
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| Plan and Pace Event Activities | |
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| Deal With Risks and Liability Issues | |
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| Last-Minute Tasks and Tips | |
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| After the Event | |
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| Raising Money Through Business or Sales Activities | |
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| Tax Rules for Business Activities | |
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| Learn From Other Nonprofits' Experience | |
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| Develop Your Own Great-And Low-Risk-Business Idea | |
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| Measure Your Ideas Against Reality | |
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| Final Planning and Test Runs | |
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| Licensing, Sponsorships, and Other Relationships With Existing Businesses | |
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| The Next Steps | |
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| Seeking Grants From Foundations, Corporations, and Government | |
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| Understand the Funders | |
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| Research Grant Prospects | |
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| The Proposal Process, From Query Letter Onward | |
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| Follow Up With the Funder | |
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| Grant Renewals | |
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| Creating Printed Communications Materials | |
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| Brochures | |
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| Newsletters | |
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| Annual Reports | |
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| Designing Your Website to Draw in Donors | |
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| Basic Contact Information | |
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| Your Organization's Personality | |
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| Freshness | |
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| Content | |
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| Donation Information and Opportunities | |
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| Information on Where the Money Goes | |
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| Information About Funders and Donors | |
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| Tracking Users | |
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| Outreach by Traditional and Social Media | |
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| Placing Your Organization's Stories With Traditional Media | |
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| What Makes a Good Story | |
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| Who to Approach With Your Story | |
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| Pitching and Placing Stories | |
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| Protecting Yourself in Media Interactions | |
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| Making Your Own News: Social Media | |
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| Appendix | |
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| Worksheets | |
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| Sample Cost Analysis | |
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| Fundraising Assets | |
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| Fundraising Strategy Chart | |
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| Mailing Evaluation | |
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| Meeting Checklist | |
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| Projected Special Event Expenses | |
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| Projected Special Event Income | |
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| Grant Priorities Summary Chart | |
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| Grant Prospects Research Overview | |
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| Check Your Website's Fundraising Effectiveness | |
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| Index | |