Effective Fundraising for Nonprofits Real-World Strategies That Work

ISBN-10: 1413312535
ISBN-13: 9781413312539
Edition: 3rd 2010 (Revised)
Authors: Ilona Bray
List price: $29.99
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Book details

List price: $29.99
Edition: 3rd
Copyright year: 2010
Publisher: NOLO
Publication date: 8/24/2010
Binding: Paperback
Pages: 528
Size: 7.25" wide x 9.25" long x 1.00" tall
Weight: 1.782
Language: English

Brayis an author and legal editor at Nolo, specializing in real estate, immigration law, and nonprofit fundraising. She is co-author of Nolo's Essential Guide to Buying Your First Home and also edits a number of Nolo's small business books. Bray's working background includes solo practice, nonprofit, and corporate stints, as well as long periods of volunteering, including an internship at Amnesty International's main legal office in London. She received her law degree and a Masters degree in East Asian (Chinese) Studies from the University of Washington.

Your Fundraising Companion
Fundraising Tools
Fundraising People
Fundraising Skills
Fundraising Equipment and Technology
Developing Your Fundraising Plan
Getting Started: Set Your Fundraising Goal
Evaluate Your Nonprofit's Fundraising Assets
Develop Your Fundraising Strategy
Create the Final Plan
Attracting Individual Supporters
Make Your Organization Look Support Worthy
Understand What Motivates Your Supporters
Bring in New Supporters
How to Keep the Givers Giving
Thank Your Supporters (and Help Them Satisfy the IRS)
Communicate Your Essential Message
Invite Supporters to Get More Involved
Analyze Your Donor Base
When to Call Your Supporters
Midscale and Major Donors
Background Research
Get to Know Your Existing Supporters
Annual Renewals of Support
Lectures, Small Events, and Parties for Major Supporters
One-on-One Meetings
Setting Up a Focused Major Gifts Campaign
Funds From the Great Beyond: Bequests and Legacy Gifts
How to Attract Legacy Gifts
Handling Simple Inheritance Gifts
First Steps Toward Attracting Inheritance Gifts
Preview of Other Legacy Giving Arrangements
Special Events
Survey of Special Events
Choose the Right Event for Your Organization
Keep It Green: Attend to Environmental Issues
Develop a Realistic Budget
Plan and Pace Event Activities
Deal With Risks and Liability Issues
Last-Minute Tasks and Tips
After the Event
Raising Money Through Business or Sales Activities
Tax Rules for Business Activities
Learn From Other Nonprofits' Experience
Develop Your Own Great-And Low-Risk-Business Idea
Measure Your Ideas Against Reality
Final Planning and Test Runs
Licensing, Sponsorships, and Other Relationships With Existing Businesses
The Next Steps
Seeking Grants From Foundations, Corporations, and Government
Understand the Funders
Research Grant Prospects
The Proposal Process, From Query Letter Onward
Follow Up With the Funder
Grant Renewals
Creating Printed Communications Materials
Brochures
Newsletters
Annual Reports
Designing Your Website to Draw in Donors
Basic Contact Information
Your Organization's Personality
Freshness
Content
Donation Information and Opportunities
Information on Where the Money Goes
Information About Funders and Donors
Tracking Users
Outreach by Traditional and Social Media
Placing Your Organization's Stories With Traditional Media
What Makes a Good Story
Who to Approach With Your Story
Pitching and Placing Stories
Protecting Yourself in Media Interactions
Making Your Own News: Social Media
Appendix
Worksheets
Sample Cost Analysis
Fundraising Assets
Fundraising Strategy Chart
Mailing Evaluation
Meeting Checklist
Projected Special Event Expenses
Projected Special Event Income
Grant Priorities Summary Chart
Grant Prospects Research Overview
Check Your Website's Fundraising Effectiveness
Index

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