Technical Communication A Reader-Centered Approach

ISBN-10: 1413017703
ISBN-13: 9781413017700
Edition: 6th 2007
Authors: Paul V. Anderson
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Description: Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usability and persuasion, this  More...

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Book details

List price: $223.95
Edition: 6th
Copyright year: 2007
Publisher: Cengage Heinle
Publication date: 4/21/2006
Binding: Paperback
Pages: 752
Size: 8.00" wide x 9.00" long x 1.00" tall
Weight: 2.640
Language: English

Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usability and persuasion, this edition contains new chapters and an innovative design reflecting the visual orientation of today's students.

Paul V. Anderson is Director of Writing Across the University at Elon University in Elon, NC. He was previously Director of the Roger and Joyce L. Howe Center for Writing Excellence at Miami University (Ohio), where he also served as the founding director of the university's programs in technical and scientific communication. To support various individual and collaborative projects, he has received more than $1,000,000 in external grants for research and program development in technical communication. As a researcher and consultant to business and government, Anderson has conducted workshops and made presentations in Europe, Asia, Australia, and Africa, as well as across the United States. His publications, which have won awards from the Society for Technical Communication and the National Council of Teachers of English, address such topics as technical communication practice and theory, ethical issues in research and teaching, research methods, pedagogy, and assessment. Anderson has been selected as a Fellow of the Society for Technical Communication, Association of Teachers of Technical Writing, and Miami University's Institute of Environmental Science.

Defining a Communications Objectives
Communication, Your Career, This Book
Matching Purpose with Communication
Case: Selecting the Right Forklift
Six Patterns for Organizing
Applying a Reader-Centred Approach
Beginning a Communication
Developing an Effective Style
Communicating Electronically: Email and Web
Case: Announcing Internet Use Policy
Nine Ways to End a Communication
Choosing a Communication Format
Instructions
Proposals
Reports
Case: Containing Costs
Three Types of Special Reports
Planning a Communication Strategy
Planning your Persuasive Strategy
Obtaining a Job
Planning for Usability
Creating Communications with a Team
Conducting Research
Case: Advising JP
Five Research Methods
Developing the Communication Elements
Drafting Paragraphs, Sections, Chapters
Creating R-C Graphics
Designing Pages and Screens
Oral Presentations
Case: Increasing Organ and Tissue Donations
Thirteen Types of Graphics
Evaluating a Communication
Checking and Reviewing Drafts
Case: Fixing Up the Proposal
Four Steps for Revising
Appendices
Formats: Letters, Memos, Reports
Documenting Sources
Projects

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