Sustainable Enterprise A Macromarketing Approach

Name: Sustainable Enterprise A Macromarketing Approach
Availability: OutOfStock
ISBN: 9781412998680

ISBN-10: 1412998689

ISBN-13: 9781412998680

Edition: 2013

Authors: Mark Peterson

List price: $100.00

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Description:

Sustainable Enterprise goes beyond the internal firm strategies of micromarketing and the four Ps to take a broader perspective focused on the interconnectedness of markets, marketing, and society. In an increasingly globalized society concerned with social and environmental sustainability, this book encourages students to think critically about the opportunities and limitations of marketing, as well as its positive and potentially negative effects. Through the presentation of key research findings and actual company cases, Peterson engages students with questions such as, Are global firms involving themselves too much or too little in global markets? Is consumer sovereignty sustainable? Is…

Book details

List price: $100.00
Copyright year: 2013
Publisher: SAGE Publications, Incorporated
Publication date: 10/8/2012
Binding: Paperback
Pages: 560
Size: 7.50" wide x 9.20" long x 0.80" tall
Weight: 1.628
Language: English