Designing Surveys A Guide to Decisions and Procedures

ISBN-10: 1412997348
ISBN-13: 9781412997348
Edition: 3rd 2014
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Description: Designing Surveys: A Guide to Decisions and Procedures, Third Edition is a comprehensive guide to the whole survey research process. Much more than a practical how-to guide, the book presents the material in a social science context which is both  More...

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Book details

List price: $60.00
Edition: 3rd
Copyright year: 2014
Publisher: SAGE Publications, Incorporated
Publication date: 4/17/2013
Binding: Paperback
Pages: 440
Size: 6.25" wide x 9.25" long x 0.75" tall
Weight: 1.496
Language: English

Designing Surveys: A Guide to Decisions and Procedures, Third Edition is a comprehensive guide to the whole survey research process. Much more than a practical how-to guide, the book presents the material in a social science context which is both thorough yet accessible. The book provides a timeline and follows the steps of research including preparing for, designing, and implementing survey research, and includes a section on survey ethics. After reading this book, students are well equipped to conduct their own surveys and, just as importantly, critically assess surveys done by others. The Third Edition brings the book up to date with the latest developments in online tools.

Edward A. Blair is the Michael J. Cemo Professor of Marketing & Entrepreneurship and Chair of the Department of Marketing & Entrepreneurship in the C. T. Bauer College of Business, University of Houston. He has served as chair of the American Statistical Association Committee on Energy Statistics, which advises the U.S. Energy Information Administration on the gathering, analysis and dissemination of information. He also has served on the U.S. Census Bureau Census Advisory Committee of Professional Associations and as a National Science Foundation panelist in Innovation and Organizational Change. His research has been published in journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Public Opinion Quarterly, Sociological Methods and Research, Journal of Advertising Research, Journal of the Academy of Marketing Science, Journal of Retailing, and elsewhere. He has served on the editorial boards of the Journal of Marketing Research, Journal of the Academy of Marketing Science, and Journal of Business Research, and as national conference chair for the American Marketing Association (AMA). In addition to teaching university classes, Dr. Blair has taught in a variety of professional programs, including the American Marketing Association's School of Marketing Research (for research professionals) and Advanced Research Techniques Forum.

Ronald F. Czaja is associate professor emeritus of sociology and anthropology at North Carolina State University. He taught courses in both undergraduate and graduate research methodology and medical sociology. His methodological research focused on sampling rare populations, response effects in surveys, and the cognitive aspects of questionnaire design. From 1969 to 1990 he worked at the Survey Research Laboratory, University of Illinois at Chicago, as project coordinator, co-head of sampling, assistant director and principal investigator.

Johnny Blair is an independent consultant. Previously, he was a principal scientist and senior survey methodologist at Abt Associates Inc., where he directed the Cognitive Testing Laboratory. He has conducted research on sampling rare populations, measurement error in proxy reporting, and cognitive interviewing for pretesting survey instruments. He is a member of the Design and Analysis Committee, which provides statistical advice for the National Assessment of Educational Progress (NAEP), often referred to as The Nation's Report Card. He has served on National Research Council panels to assess major government-sponsored surveys. His research publications include many book chapters, and over 50 articles in academic journals and in the Proceedings of the Joint Statistical Meetings of the American Statistical Association Section on Survey Methods. He served two terms on the editorial board of Public Opinion Quarterly and is a frequent peer reviewer for several other research journals.nbsp;nbsp;

Preface
About the Authors
Survey Practice
What Is a Survey?
The Combination of Disciplines
The Social and Societal Context
Ethical Treatment of Sample Members
Approach and Overview
Survey Error
Types and Sources of Error
Total Survey Error
For More In-Depth Reading
Planning the Survey: The Hierarchy of Decisions
Setting the Primary Design Specifications
The Stages of a Survey
Example of a Time Schedule for a Study
Responsive Design: An Alternative Planning and Implementation Framework
Supplemental Reading
Data Collection I: Selecting a Method
Evaluating the Advantages and Disadvantages of Survey Methods
Mail Surveys
Internet Surveys
Telephone Surveys
Face-to-Face Surveys
Intercept Surveys
Methods of Administration: An Overview
Combinations of Methods
Emerging Technologies: Smartphones and Social Media
A Framework for Incorporating New Interviewing Technologies
Supplemental Reading
For More In-Depth Reading
Sampling I: Concepts of Representation and Sample Quality
A Brief History of Sampling
Concepts of Representation and Error
Sampling Concepts
Sampling Error and Sample Bias
Probability Versus Nonprobability Samples
Types of Probability Samples
Calculating Sampling Probabilities
Types of Nonprobability Samples
Comparing Probability and Nonprobability Samples
Guidelines for Good Sampling
How Good Must the Sample Be?
General Advice
Supplemental Reading
Sampling II: Population Definition and Sampling Frames
Defining the Survey Population
Framing the Population
For More In-Depth Reading
Sampling III: Sample Size and Sample Design
Sampling Error Illustrated
Confidence Interval Approach to Sample Size
Power Analysis Approach to Sample Size
Nonstatistical Approaches to Sample Size
Stratified Sample Designs
Cluster Sampling to Improve Cost-Effectiveness
Computing Sampling Errors
Additional Resources
Methodology Appendix 1: Using Models in Sampling
Questionnaire Development I: Measurement Error and Question Writing
Measurement Error and Response Error
A Model of the Response Process
Response Task Problems
Questionnaire Design as Process
Factors in Questionnaire Development
Writing Questions
The Structure of Survey Questions
The Use of Qualifiers in Survey Questions
Response Categories
Rating Scales
Avoiding or Identifying Common Weaknesses in Survey Questions
Supplemental Readings
Questionnaire Development II: Questionnaire Structure
Introducing the Survey
What Questions Should the Questionnaire Begin With?
Grouping Questions Into Sections
Questionnaire Length and Respondent Burden
Formatting Instruments for Multimode Data Collection
Supplemental Reading
Methodology Appendix 2: Questionnaire Evaluation Workshop
Questionnaire Development III: Pretesting
Objectives of Pretesting
Types of Response Problems
Samples for Pretests
Pretesting Procedures
Conventional Pretests and Interviewer Debriefings
Postinterview Interviews
Behavior Coding
Cognitive Interviews
Respondent Debriefing
Expert Panel
Assessing Interviewer Tasks
Experimental Design for Question Evaluation
Revising and Retesting
Pilot Tests
Some Last Advice
For More In-Depth Reading
Methodology Appendix 3: Cognitive Interviewing Workshop
Data Collection II: Controlling Error in Data Collection
Measures of Survey Quality
Unit Nonresponse
Recent Increases in Nonresponse
Item Nonresponse
Balancing Survey Goals and Ethical Obligations to Participants
Controlling Error in Data Collection
Interviewer-Administered Surveys
Computer-Assisted Data Collection
Minimizing Item Nonresponse
Interviewer Effects
Self-Administered Surveys: Mail and Internet
Data Collection Costs and Contingencies: Planning for the Unexpected
For More In-Depth Reading
Methodology Appendix 4: An Overview of Organization Surveys
Postsurvey Statistical Adjustments and the Methodology Report
Nonresponse Bias
Data Adjustments: Weighting and Imputation
The Methodology Report
Surveys in Other National and Cultural Contexts
Supplemental Reading
University of Maryland Undergraduate Student Survey
Maryland Crime Survey
AAPOR Code of Professional Ethics
Internet Resources
References
Index

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