Cases in Marketing Management

ISBN-10: 1412996031
ISBN-13: 9781412996037
Edition: 2012
List price: $72.00 Buy it from $22.27 Rent it from $25.43
This item qualifies for FREE shipping

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

30 day, 100% satisfaction guarantee

If an item you ordered from TextbookRush does not meet your expectations due to an error on our part, simply fill out a return request and then return it by mail within 30 days of ordering it for a full refund of item cost.

Learn more about our returns policy

Used Starting from $31.14
New Starting from $59.09
Rent Starting from $25.43
what's this?
Rush Rewards U
Members Receive:
coins
coins
You have reached 400 XP and carrot coins. That is the daily max!
You could win $10,000

Get an entry for every item you buy, rent, or sell.

Study Briefs

Limited time offer: Get the first one free! (?)

All the information you need in one place! Each Study Brief is a summary of one specific subject; facts, figures, and explanations to help you learn faster.

Add to cart
Study Briefs
Periodic Table Online content $4.95 $1.99
Add to cart
Study Briefs
Writing a Scientific Report Online content $4.95 $1.99

Customers also bought

Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading
Loading

Book details

List price: $72.00
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 3/28/2011
Binding: Paperback
Pages: 560
Size: 7.75" wide x 9.75" long x 1.25" tall
Weight: 2.112
Language: English

Dr. Kenneth E. Clow is a professor of Marketing in the College of Business Administration at the University of Louisiana at Monroe. Previously, he served as the Dean for the University of North Carolina at Pembroke and as the MBA Director at Pittsburg State University. He obtained his PhD from the University of Arkansas in 1992. Dr. Clow has published over 220 articles in academic journals and proceedings and has written a number of books, including Integrated Advertising, Promotions, and Marketing Communications, 6th edition, Essentials of Marketing , 4th edition, Sports Marketing, and Marketing Management . His articles appear in journals such as Journal of Business Research, The Journal of Marketing Management, the Journal of Services Marketing, the Journal of Contemporary Business Issues, the Journal of Restaurant and Foodservices Marketing, Journal of Professional Services Marketing, Services Marketing Quarterly and The Journal of Hospitality and Leisure Marketing.

Donald Baack holds the rank of University Professor of Management at Pittsburg State University, where he has taught since 1988. He previously held positions at Southwest Missouri State University, Missouri Southern State College, and Dana College. Baack received his Ph.D. from the University of Nebraska in 1987. His primary area of study was Organization and Management Theory. Professor Baack is a Consulting Editor for the Journal of Managerial Issues and has published in the journal. He has also published in Human Relations, Journal of High Technology Management Research, Journal of Ministry Marketing and Management, Journal of Management Inquiry, Journal of Customer Service in Marketing, Journal of Professional Services Marketing, Journal of Global Awareness, Journal of Business Ethics, Journal of Euromarketing, Journal of Nonprofit and Public Sector Marketing , and the Journal of Advertising Research . Dr. Baack has authored Organizational Behavior (Dame), International Business (Glencoe/McGraw-Hill), Integrated Advertising, Promotion, and Marketing Communications (Prentice Hall, with co-author Kenneth D. Clow), and Marketing Management and Cases in Marketing Management (SAGE, also with Kenneth D. Clow). Clow and Baack also wrote the Concise Encyclopedia of Advertising (Haworth). Baack and his son Daniel W. Baack recently prepared a series of 10 modules entitled "Ethics Across the Curriculum" for Pearson Custom Publishing. He also published three popular press books in the area of romance/self help.

Preface
Acknowledgments
The Nature of Marketing Management
Chantale and Clinton Call for Service
Market Analysis
Genicon: a Surgical Strike into Emerging Markets
Hyundaicard���s Marketing Strategy
TerraCycle Inc.
Data Warehousing
Air Miles Canada: Rebranding the Air Miles Reward Program
Conroy���s Acura: Lifetime Customer Value and Return on Marketing
Building a Customer-Oriented Marketing Department
a Difficult Hiring Decision at Central Bank
Boman Communications
Customer Acquisition Strategies and Tactics
Ruth���s Chris: The High Stakes of International Expansion
The Ultimate Fighting Championships (UFC): The Evolution of a Sport
Best Buy, Inc.: Dual Branding in China
Pricing
Hanson Production: Pricing for Opening Day
Sy.Med Development, Inc.
Arvind Mills: Re-Evaluating Profitability
Advertising, Alternative and Direct Marketing
La Hacienda Del Sol
Shoppers Stop: Targeting the Young
Eat2Eat.com
Sales Promotions
SC Johnson: Planning Coupon Promotions
Phillips Food, Inc.: Introducing King Crab to the Trade
Boots: Hair Care Sales Promotion
Personal Selling
Global Source Healthcare: Allocating Sales Resources
Spectrum Brands, Inc.: The Sales Force Dilemma
BioMed Co. Ltd.: Designing a New Sales Compensation Plan
Internal Communications
Retail Execution: Linens ���N Things
Gdr versus Kodak: Bart Film Scanner
External Communications
Walmart Puerto Rico: Promoting Development through a Public-Private Partnership
"Hips Feel Good": Dove���s Campaign for Real Beauty
New Balance: Developing an Integrated CSR Strategy
Distribution and Supply Chain Management
YvesCreations, Llc.: Alex Goes to Hollywood
Eureka Forbes, Ltd: Growing the Water Purifier Business
Kraft Foods: The Coffee Pod Launch
Web Site and Internet Management
Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse?
Anduro Marketing: Internet Services vs. Software Sales
Molson Canada: Social Media Marketing
Customer Retention and Recovery
Ten Thousand Villages of Cincinnati: The First Year and Beyond
Personal Shoppers at Sears: The Elf Initiative
Marketing Control
Microsoft and the Xbox 360 Ring of Death
Kenexa
About the Editors

×
Free shipping on orders over $35*

*A minimum purchase of $35 is required. Shipping is provided via FedEx SmartPost® and FedEx Express Saver®. Average delivery time is 1 – 5 business days, but is not guaranteed in that timeframe. Also allow 1 - 2 days for processing. Free shipping is eligible only in the continental United States and excludes Hawaii, Alaska and Puerto Rico. FedEx service marks used by permission."Marketplace" orders are not eligible for free or discounted shipping.

Learn more about the TextbookRush Marketplace.

×