SAGE Brief Guide to Marketing Ethics

ISBN-10: 1412995140
ISBN-13: 9781412995146
Edition: 2012
List price: $42.00 Buy it from $22.76 Rent it from $17.51
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Description: With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the  More...

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Book details

List price: $42.00
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 3/14/2011
Binding: Paperback
Pages: 232
Size: 6.00" wide x 8.75" long x 0.50" tall
Weight: 0.858
Language: English

With key terms and concepts related to marketing ethics presented in a short, easy-to-use format, this guide is an essential companion for marketing courses or as a reference for students and practitioners who would like to learn more about the basics of ethical marketing. The text is divided into four sections which contain important keywords that relate to those sections: Business Ethics, Ethics and the Marketing Mix, Ethics and the Promotional Mix, and Special Topics in Marketing Ethics. Each keyword entry is written by a scholar drawn from the fields of business and marketing ethics, and is a comprehensive essay on such crucial topics as ethical issues in pricing, green marketing, and deceptive advertising. Each essay includes a list of references and suggested readings for each article so that readers can find more information on those issues they are most interested in.

Preface
Business Ethics
Business Ethics
Theories of Ethics
Stakeholder Theory
Ethical Decision Making
Competition
Strategy and Ethics
Corporate Social Responsibility (CSR) and Corporate Social Performance (CSP)
Strategic Corporate Social Responsibility
Ethics and the Marketing Mix
Ethics of Marketing
Consumer Rights
Product Liability
Ethical Issues in Pricing
Price-Fixing
Predatory Pricing and Trading
Transfer Pricing
Ethics and the Promotional Mix
Advertising Ethics
Deceptive Advertising
Public Relations
Public Relations Ethics
Reputation Management
Special Topics in Marketing Ethics
Intellectual Property
Electronic Commerce
Marketing to Children
Minorities
Cross-Cultural Consumer Marketing
Multinational Marketing
Green Marketing
Greenwashing
Cause-Related Marketing
Appendix: AMA Statement of Ethics

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