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Entrepreneurship An Innovator′s Guide to Startups and Corporate Ventures

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ISBN-10: 1412992656

ISBN-13: 9781412992657

Edition: 2011

Authors: Marc H. Meyer, Frederick G. Crane

List price: $111.00
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Book details

List price: $111.00
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 12/9/2010
Binding: Paperback
Pages: 472
Size: 8.50" wide x 11.00" long x 0.70" tall
Weight: 2.090
Language: English

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial…    

Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the "Journal of the Academy of Business Education", and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he…    

Introduction
Defining and Testing Your Venture (Before Writing the Business Plan!)
Identifying Your Industry, The Target Sector in the Industry, and Type of Business
Developing the Venture Concept
Getting into The Hearts and Minds of the Target Customers
Defining a Business Model a Venture
Transforming a Product or Service Idea into a Product Line and Service Strategy
Positioning Your Venture: Thinking Deeply About Competitors and Customers
A Reality Check on the Venture Concept and the Business Model
Developing Financial Projections, Writing the Business Plan, and Making the Pitch
Sources of Finance for Startups and Corporate Ventures
Projecting the Financial Performance and Requirements for the Venture
Organizing the Venture Team
Writing the Business Plan
Making the Pitch
Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy
Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane
Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer
Case: SilverRail Technologies, Inc. by Marc H. Meyer
Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell
Case: Sentillion: Stages of Financing by Marc H. Meyer