Entrepreneurship An Innovator's Guide to Startups and Corporate Ventures

ISBN-10: 1412992656
ISBN-13: 9781412992657
Edition: 2011
List price: $111.00 Buy it from $3.00 Rent it from $80.14
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Book details

List price: $111.00
Copyright year: 2011
Publisher: SAGE Publications, Incorporated
Publication date: 12/9/2010
Binding: Paperback
Pages: 472
Size: 8.25" wide x 10.50" long x 0.75" tall
Weight: 2.376
Language: English

Marc H. Meyer is the Robert J. Shillman professor of Entrepreneurship at Northeastern University, as well as a Matthews Distinguished University Professor. Dr. Meyer is the founder of Northeastern University's Entrepreneurship and Innovation Group in the College of Business Administration, where he has helped numerous students and alumni start their own companies. He is also director of High Tech MBA, a program focused on innovation within established corporations. He also helps direct Northeastern's Center of Entrepreneurship Education, an interdisciplinary, experiential "system of entrepreneurship" where undergraduates, graduate students, and alumni learn the principles of entrepreneurial thinking and planning, and then launch new companies.An internationally recognized scholar in the field of research and innovation, Dr. Meyer is the author of The Power of Product Platforms (written with Alvin P. Lehnerd, The Free Press, NY, 1997) and The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications, for which he received the Maurice Holland Award from the Industrial Research Institute (Oxford University Press, NY, 2007). Dr. Meyer is a graduate of Harvard College and holds his master's and doctoral degrees from MIT.

Frederick G. Crane is an executive professor of Entrepreneurship & Innovation at the College of Business at Northeastern University, Editor of the "Journal of the Academy of Business Education", and co-founder of Ceilidh Insights LLC, an innovation management training, intellectual property consulting, and consumer insight company. He was formerly a professor of marketing and entrepreneurship at the University of New Hampshire and a chair and full professor at Dalhousie University. He currently teaches courses in entrepreneurship, innovation, and entrepreneurial marketing.His academic research activities have resulted in more than 100 publications, including fifteen books. Additionally, he currently serves on the editorial boards of several academic journals. His current research stream intersects the domains of marketing, entrepreneurship, corporate venturing, and innovation, and he is conducting ongoing research on the psychology of entrepreneurship, entrepreneurial education, entrepreneurial branding, and innovation readiness. Dr. Crane is also an award-winning educator who has received numerous honors for teaching excellence over the past twenty years.

Introduction
Defining and Testing Your Venture (Before Writing the Business Plan!)
Identifying Your Industry, The Target Sector in the Industry, and Type of Business
Developing the Venture Concept
Getting into The Hearts and Minds of the Target Customers
Defining a Business Model a Venture
Transforming a Product or Service Idea into a Product Line and Service Strategy
Positioning Your Venture: Thinking Deeply About Competitors and Customers
A Reality Check on the Venture Concept and the Business Model
Developing Financial Projections, Writing the Business Plan, and Making the Pitch
Sources of Finance for Startups and Corporate Ventures
Projecting the Financial Performance and Requirements for the Venture
Organizing the Venture Team
Writing the Business Plan
Making the Pitch
Case: BioBlood: M&A in the Biotech World by Marc H. Meyer, John H. Friar, Steven R. Kursh and Dennis Shaughnessy
Case: Ready Seafood: Business Model Innovation and Venturing in a Mature Industry by Marc H. Meyer, Matthew Allen, and Fredrick Crane
Case: Generate, Inc.: Partnering with a Strategic Investor by Marc H. Meyer
Case: SilverRail Technologies, Inc. by Marc H. Meyer
Case: In Search of a Viable Business Model by Marc H. Meyer, Neil de Crescenzo, and Bruce Russell
Case: Sentillion: Stages of Financing by Marc H. Meyer

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