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Conducting Online Surveys

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ISBN-10: 1412992257

ISBN-13: 9781412992251

Edition: 2nd 2012

Authors: Valerie M. Sue, Lois A. Ritter

List price: $95.00
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Book details

List price: $95.00
Edition: 2nd
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 11/23/2011
Binding: Paperback
Pages: 264
Size: 6.00" wide x 9.00" long x 0.50" tall
Weight: 0.990
Language: English

Valerie M. Sue is a Senior Consultant in the Internet Services Group at Kaiser Permanente (KP). She manages online survey projects for KP and is one of the lead developers of KP's online member research panel. Prior to working at KP, Sue was an Associate Professor of Communication at California State University, East Bay, where she taught Communication theory, research methods, and survey research courses and was director of the Communication Department's graduate program. She has also authored numerous journal articles and delivered presentations at the conferences of the International Communication Association, American Evaluation Association, and the American Public Health Association.…    

Lois A. Ritter is an assistant professor in the Nursing and Health Sciences Department at California State University, East Bay and a consultant in public health and education. She teaches courses in community health and research methods and has extensive experience in program planning and evaluation. She earned a doctorate in education from the University of San Francisco, and three masters degrees in health science, anthropology, and health care administration. Her research interests are in health information technology and community and multicultural health.

Introduction
Planning the Digital Survey
Sampling
Writing Survey Questions
Designing and Developing the Survey Instrument
Conducting the Survey
Processing and Analyzing the Survey Data
Reporting the Survey Results
Concluding Comments
American Association for Public Opinion Research, Code of Ethics
Commonly Used Survey Questions