Media Analysis Techniques

ISBN-10: 1412987768
ISBN-13: 9781412987769
Edition: 4th 2012
List price: $70.00
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Book details

List price: $70.00
Edition: 4th
Copyright year: 2012
Publisher: SAGE Publications, Incorporated
Publication date: 6/29/2011
Binding: Paperback
Pages: 280
Size: 5.75" wide x 8.75" long x 0.50" tall
Weight: 1.078

Arthur Asa Berger is professor of broadcast and electronic communication arts at San Francisco State University.

Preface
Acknowledgments
Techniques of Interpretation
Semiotic Analysis
A Brief History of the Subject
The Problem of Meaning
Social Aspects of Semiotics: The Individual and Society
Saussure on the Science of Semiology
Signs
Forms of Signs
Signs and Advertising
Material Culture
Objects and Identity
Activities and Performances
Music and Sound Effects
Signs and Truth
Facial Expressions as Signs
Hyperreality
Language and Speaking
Connotation and Denotation
The Synchronic and the Diachronic
Syntagmatic Analysis
Paradigmatic Analysis
Intertextuality
Dialogical Theory
Metaphor and Metonymy
Codes
Semiotics of the Television Medium
Some Criticisms of Semiotic Analysis
A Checklist for Semiotic Analysis of Television
Study Questions and Topics for Discussion
Annotated Bibliography
Marxist Analysis
Materialism
The Base and the Superstructure
False Consciousness and Ideology
The Frankfurt School
Class Conflict
Alienation
The Consumer Society
John Berger on Advertising
Bourgeois Heroes
Hegemony
The Problem of Media Consolidation
The Danger of Being Doctrinaire
Grid-Group Analysis
Marxist Criticism in the Postmodern World
Study Questions and Topics for Discussion
Annotated Bibliography
Psychoanalytic Criticism
The Unconscious
Sexuality
William A. Rossi on Sexual Aspects of the Foot and Shoe
The Oedipus Complex
On the Importance of Myth
Id, Ego, and Superego
The Structural Hypothesis Applied to Culture
Symbols
Defense Mechanisms
Dreams
Condensation and Displacement
Aggression and Guilt
Stereotypes and Aggressive Humor
Freud and Beyond
Jungian Psychoanalytic Theory
Archetypes
The Collective Unconscious
The Myth of the Hero
The Shadow Element in the Psyche
The Anima and the Animus
Psychoanalytic Analysis of Media: A Cautionary Note
Study Questions and Topics for Discussion
Annotated Bibliography
Sociological Analysis
�mile Durkheim on Our Social Nature
Some Basic Concepts
Alienation
Anomie
Bureaucracy
Class (Socioeconomic)
Culture
Deviance
Elites
Ethnicity
Functionalism
Lifestyle
Marginalization
Mass Communication and Mass Media
Mass Society
Postmodernism
Race
Role (Social)
Sex (Gender)
Socialization
Status
Stereotypes
Values
Uses and Gratifications
Genres and Formulas
Content Analysis
Leo Lowenthal on Content Analysis
Study Questions and Topics for Discussion
Annotated Bibliography
Applications
Murderers on the Orient Express
Organizing a Mystery
Detectives as Semioticians
Social and Political Dimensions
Poirot as Revolutionary
Study Questions and Topics for Discussion
Seven Points on the Game of Football (And Some Interesting Statistics)
Football Is a Game of Signs
Instant Replay and the Modern Sensibility
Football Socializes Us
Statistics About Televised Football
Why Baseball Is Boring
Football as an Alternative to Religion
The Marxist Perspective
Football and the Psyche
Concluding Remarks
Study Questions and Topics for Discussion
The Maiden With the Snake: Interpretations of a Print Advertisement
Signs in Signs: A Primer on Applied Semiotics
The Maiden in Paradise: A Case Study
A Paradigmatic Analysis of the Fidji Advertisement
Psychoanalytic Aspects of the Fidji Text
An Aside on Moisturizers and Anxiety
Final Comments on Perfume and Anxiety
Study Questions and Topics for Discussion
All-News Radio and the American Bourgeoisie
News and Alienation
News and Ruling-Class Ideology
Commercials and Anxiety
Caught in the Middle
News From Internet and Social Media
Study Questions and Topics for Discussion
Video Games: A New Art Form
Are Video Games an Art Form or a Medium?
New Technologies and Video Games
Janet Murray on Interactivity and Immersion
Video Games and Addiction
Video Games and the Problem of Violence
Social and Physical Problems Caused by Video Games
Video Games and Sexuality
Conclusions
Study Questions and Topics for Discussion
Cell Phones, Social Media, and the Problem of Identity
An Epiphany
Media Use by 8 - to 18-Year-Olds
Social Media
A Psychoanalytic Perspective on Youth and Social Media
The Cell Phone as Sign: A Semiotic Perspective
Marxist Perspectives on Cell Phones
Conclusions
Study Questions and Topics for Discussion
Epilogue: Shmoos and Analysis
Study Questions and Topics for Discussion
Appendix: Simulations, Activities, Gaines, and Exercises
Anatomy of a Tale
Paradigmatic Analysis
A L�vi-Straussian Analysis of Upstairs, Downstairs
Steps in Playing L�vi-Strauss
Dream Analysis
Writing a Therapeutic Fairy Tale
Origin Tales
Radio Scripts
Television Narrative Analysis
The Propp Game
An Example
Metaphors
How to Play the Metaphor Game
Things to Consider
Advertising Analysis
Playing Aaron Wildavsky
Textual Analysis
Semiotic Analysis
Marxist/Ideological Criticism
Psychoanalytic Criticism
Sociological Criticism
Glossary
References
Author Index
Subject Index
About the Author

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